Area Sales Manager- Tea Category

2 weeks ago


Lagos, Lagos, Nigeria Givanas Group Full time
HIRINGJob Title: Area Sales Manager – Costa Tea (Lagos)

Industry: Tea & Beverages Location:

Lagos, Nigeria

Role Summary

The Area Sales Manager will drive the sales, distribution, and market expansion of Costa Tea across Lagos' traditional and open market channels. The ideal candidate must possess deep tea/beverage category sales experience and demonstrate a strong operational footprint in Lagos markets, supported by verifiable Route-to-Market execution and channel growth success.

Key Responsibilities-

Lead sales performance for Costa Tea within traditional, wholesale, and distributor channels in Lagos

  • Expand product availability through distribution penetration, retailer onboarding, and territory coverage optimization

  • Manage and develop field sales teams to ensure effective outlet coverage and sales productivity

  • Strengthen relationships with key wholesalers, sub-distributors, and market trade partners

  • Execute trade activation initiatives to improve brand visibility and market dominance at the point of sale

  • Track competitor activities, pricing trends, and channel dynamics to support data-driven sales planning

  • Deliver on volume, distribution, market coverage, and visibility KPIsQualifications & Experience

  • Bachelor's degree in Business, Marketing, or a related discipline

  • 5–7+ years of sales experience in the tea or beverage category

  • Minimum 3+ years specifically selling tea brands in Lagos traditional/open markets- Proven experience working with distributors, wholesalers, and open market clusters- Demonstrated success in territory expansion and channel distribution growth

  • Prior experience leading and managing field sales teams

  • Strong commercial negotiation and channel management capability

Required Skills

Distributor & Wholesaler Channel Management

Route-to-Market & Retail Coverage Execution

Tea/Beverage Category

Sales Expertise

Sales Team Leadership & Field Performance CoachingMarket Expansion & Distribution Growth Strategy

How to Apply: Interested candidates with tea and Lagos traditional market experience should apply via: or

Job Type: Full-time


  • Category Manager

    2 days ago


    Lagos, Lagos, Nigeria HRD Solutions Full time

    At HRD Solutions, we provide performance focused support to businesses in the areas of business strategy, organizational design and Human Resource Consulting.We are recruiting to fill the position below:Job Position: Category Manager (Energy Drink)Job Location: LagosEmployment Type: Full-timeNature of Work: Day and OnsiteResponsibilitiesDevelop and maintain...

  • Area Sales Manager

    2 weeks ago


    Lagos, Lagos, Nigeria The Impeccable Skills Company Full time

    JOB TITLE: AREA SALES MANAGERLOCATION; LAGOSJob SummaryThe Area Sales Manager will oversee sales operations within the assigned geographical area, drive product visibility, manage distributors/retailers, and achieve sales targets for all FMCG product categories. The role focuses on territory expansion, channel development, and effective team leadership.Key...

  • Category Manager

    1 week ago


    Lagos, Lagos, Nigeria DrugStoc Full time

    We're Hiring: Category Managers at DrugstocDrugstoc is looking for passionate and experienced Category Managers to join our team We currently have openings in the following categories:Category Manager (Cosmetics & Personal Care)Category Manager (Prescription & Vaccines)What we're looking for:Specialists with deep knowledge in the respective categories.Proven...


  • Lagos, Lagos, Nigeria The Impeccable Skills Company Full time

    Job Title: Category Development AssociateLocations:LagosJob SummaryThe Category Development Associate is responsible for driving category growth, optimizing product assortment, and developing tailored strategies that increase market share, boost sales performance, and enhance profitability across assigned regions. This role requires strong analytical...

  • Area Sales Manager

    2 weeks ago


    Lagos, Lagos, Nigeria Nosak Group Full time

    Company DescriptionNosak Group, a proudly Nigerian business conglomerate, has been a leader in diverse economic sectors in the West African sub-region and beyond since its founding in 1984. With a focus on innovation, market intelligence, and quality, Nosak Group continues to provide exceptional customer satisfaction and product integrity through its...

  • Area Sales Manager

    1 week ago


    Lagos, Lagos, Nigeria Flour Mills Full time

    JOB TITLE: Area Sales Manager (South / East) Golden Agri-InputsJOB LOCATION: Apapa, LagosJOB DETAILS: ADVERTISEMENTDrive and enhance sales performance of Agri-inputs across the South/East region by effectively managing sales activities to achieve business targets, foster strong customer relationships to promote retention, strengthen brand integrity, and...

  • Area Sales Manager

    6 days ago


    Lagos, Lagos, Nigeria Metayb Full time

    Job DescriptionAn Area Sales Manager is expected to:• Lead the team and service the customers for a particular product and geography• Responsible for planning, budgeting for the products handled• Execute the Business Plan approved by the management and propose amendments to such Plans• Sales Planning and Forecasting• Achieving Sales Targets as per...

  • Barista

    2 weeks ago


    Lagos, Lagos, Nigeria The Borough Lagos Full time

    The Bodega Emporium (sister company to Circa Lagos) is looking for a Barista to join our team. The Barista is a role where you will  serve our customers by making hot and cold drinks. This could include coffee, tea and shakes, as well as our delicious food items.This person should have a positive attitude, be enthusiastic and enjoy working with all types of...


  • Lagos Mainland Local Government Area, Lagos, Nigeria Olam Full time

    Role DescriptionThis is a full-time, on-site position located in Lagos Mainland for the role of Marketing Manager - New Categories. The Marketing Manager will be responsible for driving strategy and execution for launching and promoting new product categories, conducting market research, identifying trends, and developing innovative marketing campaigns....

  • Area Sales Manager

    2 weeks ago


    Lagos Island Local Government Area, Lagos, Nigeria TradeDepot Full time

    Company DescriptionUnilever International Merchant Exporter is a leading food export company in India, committed to delivering high-quality products such as fresh fruits and vegetables, food items, animal feed, and bags to various parts of the world. The company adheres to international quality standards and prioritizes superior nutrition content and safety,...