Area Sales Manager- Tea Category
2 weeks ago
Industry: Tea & Beverages Location:
Lagos, Nigeria
Role Summary
The Area Sales Manager will drive the sales, distribution, and market expansion of Costa Tea across Lagos' traditional and open market channels. The ideal candidate must possess deep tea/beverage category sales experience and demonstrate a strong operational footprint in Lagos markets, supported by verifiable Route-to-Market execution and channel growth success.
Key Responsibilities-
Lead sales performance for Costa Tea within traditional, wholesale, and distributor channels in Lagos
Expand product availability through distribution penetration, retailer onboarding, and territory coverage optimization
Manage and develop field sales teams to ensure effective outlet coverage and sales productivity
Strengthen relationships with key wholesalers, sub-distributors, and market trade partners
Execute trade activation initiatives to improve brand visibility and market dominance at the point of sale
Track competitor activities, pricing trends, and channel dynamics to support data-driven sales planning
Deliver on volume, distribution, market coverage, and visibility KPIsQualifications & Experience
Bachelor's degree in Business, Marketing, or a related discipline
5–7+ years of sales experience in the tea or beverage category
Minimum 3+ years specifically selling tea brands in Lagos traditional/open markets- Proven experience working with distributors, wholesalers, and open market clusters- Demonstrated success in territory expansion and channel distribution growth
Prior experience leading and managing field sales teams
Strong commercial negotiation and channel management capability
Required Skills
Distributor & Wholesaler Channel Management
Route-to-Market & Retail Coverage Execution
Tea/Beverage Category
Sales Expertise
Sales Team Leadership & Field Performance CoachingMarket Expansion & Distribution Growth Strategy
How to Apply: Interested candidates with tea and Lagos traditional market experience should apply via: or
Job Type: Full-time
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