Growth Manager

2 days ago

Lagos, Lagos, Nigeria Start Up Africa Full time ₦8,400,000 - ₦12,600,000 per year

Job Title: Growth Manager (Blockchain / Web3)

Salary: Negotiable

Work Type: Hybrid / Remote

About the Role

We are seeking a Growth Manager with a deep understanding of blockchain technology, cryptocurrency ecosystems, and Web3 communities to drive user acquisition, brand awareness, and product adoption. The ideal candidate is data-driven, creative, and passionate about emerging technologies shaping the decentralized internet.

Key Responsibilities

  • Develop and execute growth strategies to expand user base, token adoption, and brand presence across Web3 ecosystems.
  • Identify and optimize marketing channels (Discord, Telegram, X/Twitter, Reddit, YouTube, etc.) to engage and retain communities.
  • Collaborate with product, design, and marketing teams to launch campaigns that align with company objectives and KPIs.
  • Analyze growth metrics, conversion funnels, and user feedback to refine acquisition and retention strategies.
  • Forge partnerships with influencers, DAOs, and other blockchain projects to boost visibility and adoption.
  • Oversee community growth initiatives and incentive programs (airdrops, ambassador programs, referral systems).
  • Manage growth experiments, measure ROI, and iterate quickly based on data and user insights.
  • Stay updated on Web3 trends, competitor activities, and market shifts to identify new opportunities for scaling.

Requirements

  • Proven experience in growth, digital marketing, or business development within blockchain, crypto, or tech startups.
  • Strong understanding of Web3 ecosystems — DeFi, NFTs, DAOs, Layer-1 & Layer-2 networks.
  • Analytical mindset with proficiency in growth analytics tools (Google Analytics, Mixpanel, Dune, etc.).
  • Excellent communication skills and ability to lead community-driven growth initiatives.
  • Creative thinker with a hands-on attitude and bias for execution.
  • Familiarity with token economics, community incentives, and user acquisition funnels in decentralized environments.

Preferred Qualifications

  • Experience managing growth for crypto wallets, exchanges, or blockchain platforms.
  • Knowledge of SEO, content marketing, and paid user acquisition.
  • Participation in Web3 communities and DAO governance is a plus.

Compensation & Benefits

  • Competitive and negotiable salary.
  • Token-based incentives or equity options (depending on project structure).
  • Flexible hybrid/remote work setup.
  • Opportunity to work with a global team driving innovation in the Web3 space.

Job Type: Full-time

Pay: Up to ₦700,000.00 per month

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