Expert Email Marketer

Havana Group has a number of companies under its porfolio. We're into real estate, media, technology and hospitality. You will enjoy working with us if you're a talented young, vibrant, energetic, creativeand ambitious individual who wants to work with a team of other champions, in an environment that sponsors growth and development. If you're not intimidated with greatness, you're welcome to join our team.

We are recruiting to fill the position below:

Job Position: Expert Email Marketer

Job Location: Enugu

Employment Type: Full-time

Key Responsibilities

Campaign Creation and Management:

• Plan, design, and execute email marketing campaigns that align with marketing goals.
• Write engaging and persuasive email copy, including subject lines, body content, and CTAs.
• Design visually appealing email templates using approved brand elements.
• Manage email scheduling, testing, and deployment through email automation tools.

Audience Segmentation and Personalization:

• Build and maintain targeted email lists based on demographics, interests, and customer behavior.
• Segment subscriber lists for personalized campaigns to improve engagement and conversion rates.
• Ensure compliance with data privacy regulations (e.g., GDPR, CAN-SPAM).

Performance Tracking and Optimization:

• Monitor key performance metrics such as open rates, click-through rates, conversions, and unsubscribes.
• Conduct A/B testing on email content, layouts, and delivery times to optimize results.
• Analyze campaign data and provide regular performance reports to management.
• Implement improvements based on insights and feedback.

Collaboration and Strategy Development:

• Work closely with the marketing, design, and sales teams to align email campaigns with overall marketing strategy.
• Collaborate with content creators to ensure consistent messaging across platforms.
• Contribute ideas for lead generation, nurturing, and retention through email marketing.

Technical and Database Management:

• Manage and maintain the company's email database and subscriber lists.
• Ensure accurate tagging, segmentation, and tracking of email campaigns.
• Stay updated with email marketing best practices, trends, and emerging technologies.

Qualifications and Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2 - 4 years of proven experience in email marketing, digital marketing, or campaign management.
• Strong copywriting and content creation skills.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, SendinBlue, Constant Contact, Klaviyo).
• Knowledge of CRM systems and marketing automation tools.
• Excellent analytical skills and ability to interpret campaign metrics.
• Understanding of audience segmentation, personalization, and customer lifecycle marketing.
• Familiarity with HTML/CSS for basic email formatting is an advantage.
• Detail-oriented, creative, and able to manage multiple campaigns simultaneously.

Salary

N100,000 - N250,000 monthly.

Method of Application

Interested and qualified candidates should send their CV to: using the Job Position as the subject of the email.