Digital Marketing Specialist

Position:
Digital and Growth Specialist

Location:
Lekki Phase 1, Lagos

Industry:

Fashion / Luxury / Lifestyle

Work type:
Hybrid

Resumption:
Immediate

About the Brand

Our client is a fast-growing fashion house driven by creativity, culture, and lifestyle ambition. Their designs tell stories, but their growth strategy ensures those stories convert into sustainability and global visibility. We are looking for a
Digital & Growth Specialist
who can bridge
art, data, and business,
someone who understands fashion as both
expression and enterprise
.

Role Overview

The Digital & Growth Specialist will be responsible for building and executing digital growth strategies that
translate creativity into measurable revenue
. This role requires a rare blend of
business acumen, digital intelligence, artistic sensibility, and entrepreneurial drive
. You will own our digital growth agenda across channels, platforms, and campaigns while ensuring alignment with brand identity and commercial goals.

Key Responsibilities

• Develop and execute digital growth strategies that directly impact
  sales, revenue, and brand equity
• Translate marketing initiatives into
  clear financial outcomes
  (conversion, customer acquisition, lifetime value)
• Drive end-to-end digital campaigns across social media, e-commerce, email, influencer partnerships, and paid media
• Collaborate with creative, design, and production teams to ensure
  brand storytelling aligns with growth objectives
• Identify new market opportunities, partnerships, and revenue streams (online drops, collaborations, pop-ups, global reach)
• Monitor and optimise digital performance using data, insights, and customer behaviour trends
• Manage content calendars, campaign rollouts, and product launches with commercial precision
• Build and test growth experiments (A/B testing, funnels, pricing, promotions)
• Stay ahead of fashion, digital, and consumer trends — locally and globally

Key Competencies & Skills

In addition to
linking growth to financial revenue
,
business acumen
,
entrepreneurial mindset
,
creativity
, and being a
self-starter
, we are also looking for:

Commercial & Strategic Competencies

• Strong understanding of
  revenue models, margins, and profitability in fashion
• Ability to interpret data and translate insights into
  business decisions
• Growth mindset with experience in
  scaling brands or digital products
• Budget awareness and ROI-driven campaign planning

Digital & Technical Competencies

• Solid knowledge of
  digital marketing channels
  (social, e-commerce, paid ads, email, influencers)
• Experience with
  analytics tools
  (Instagram Insights, Google Analytics, Shopify, Meta Ads, etc.)
• Understanding of customer journeys, funnels, and conversion optimisation
• Familiarity with e-commerce operations and online merchandising

Creative & Brand Competencies

• Strong artistic sensibility and appreciation for
  fashion aesthetics and storytelling
• Ability to maintain brand consistency while driving innovation
• Creative campaign ideation with commercial execution in mind
• Trend awareness across fashion, culture, and digital spaces

Behavioural & Leadership Competencies

• Highly proactive, self-driven, and comfortable working in a fast-paced environment
• Entrepreneurial thinker — sees opportunities where others see limits
• Strong communication and collaboration skills
• Resilient, adaptable, and comfortable with experimentation and ambiguity
• Ownership mindset — treats the brand as their own

Qualifications & Experience

• 2–5 years' experience in digital growth, marketing, e-commerce, or brand strategy (fashion or lifestyle preferred)
• Proven track record of driving
  measurable growth and revenue through digital channels
• Background in fashion, lifestyle, luxury, or creative industries is a strong advantage

Why Join?

• Work with a fashion house that values
  creativity and commercial intelligence equally
• Opportunity to shape and scale a growing brand's digital future
• High ownership, visibility, and room for impact
• A culture that rewards initiative, creativity, and results