Content and Marketing Manager

4 weeks ago

Abuja, Nigeria Innov8 Hub Full time

Who are we Looking for?

  • We are looking for an experienced content and marketing lead who will work collaboratively across the business function and with key internal and external stakeholders to develop and implement content marketing and consumer communications strategies and deliver profile-raising campaigns.
  • This role will drive awareness, interest, and excitement for our mission, services, projects and products through proactive communications, content and events efforts.

Responsibilities

  • Content and Communication Strategy: develop the consumer-oriented, lifestyle media and content strategy to deliver omnichannel communications campaigns which address key business, consumer segment and brand needs.
  • Content Creation and Deployment: own and lead the deployment of consumer-facing content and communications campaigns to maximize reach and improve ROI.
  • Content Calendar: collaborate with the brand team to create a content and communications calendar that is aligned to the annual brand calendar
  • Secures Opportunities: Identifies, partners with/curate unique opportunities and events to profile our clients'/partners' products in an experiential way to generate exposure for Innov8.
  • Media Engagement: cultivate, oversee and expand relationships with consumer-facing media to achieve brand profiling and desired positioning.
  • Media Plan Deployment: prepare media plans and draft stories/narrative/press releases to address communication priorities and achieve desired brand positioning. This includes planning, buying and deployment of media amplification.
  • Digital communications: Work and liaise closely with internal teams to ensure correct news and regular content updates. Utilize the website as a key communication tool to support content marketing. Utilize SEO, amplification and programmatic, within regulatory parameters, to improve website traffic generation leading to improved awareness and understanding of metrics and website lead generation.
  • Reporting: Record and analyze data to track progress against key metrics and prepare relevant reports.
  • Budget Management: Manage the content marketing and communications budget to deliver the business KPIs.

Qualifications

  • Degree or equivalent in Brand Marketing, Communications or relevant study
  • Experience in Brand / Digital / Content Marketing, Communications / PR, Account management/ Program Management at an agency or in a corporate setting
  • In-depth experience in managing brands and executing communications campaigns across different channels
  • Familiar with B2B and B2C marketing.
  • Skilled in writing campaign plans for short- and medium-range programs to engage journalists, bloggers and broadcast media in co-creation of stories with solid experience of creative storytelling, developing, pitching and securing stories
  • Familiar with harnessing traditional and social media outlets to promote consumer messages for products and brands
  • Ability to work cross-functionally and with external agencies to build strong working relationships and manage/deliver communications campaigns
  • Proficiency in English with superior written and oral communication skills
  • 5 years of experience as a manager in Content Production or Marketing Communications
  • Excellent storytelling and verbal communication skills
  • Knowledge of CRM software and social media monitoring tools.

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