TikTok Marketing Specialist

1 month ago

Lagos, Nigeria Project Growth Full time

About the job

  • This role is seeking a TikTok Marketing Specialist who can deliver high-quality social media content to engage our audience across various platforms.
  • The ideal candidate will have a strong understanding of social media trends, excellent communication skills, and the ability to collaborate effectively with our team of video editors to ensure the highest standard of video content delivery.

Key Responsibilities:

  • Curate and Distribute Content: Collaborate with video editors to receive raw footage and filter through content to select the best clips for social media distribution.
  • Supervise Editing Process: Supervise the editing process, providing guidance and feedback to ensure content meets brand standards and resonates with our target audience.
  • Craft Captivating Captions: Create captivating captions for social media posts and present them to clients for approval.
  • Optimize Content Posting: Post approved content on Instagram, YouTube, and TikTok, optimizing each platform with engaging thumbnails, on-screen titles, and appropriate in-app music.
  • Stay Updated with Trends: Stay up-to-date with social media trends, including trending sounds, viral challenges, and popular formats, to inform content creation strategies.
  • Client Feedback Implementation: Act as the primary point of contact for client feedback on both video clips and captions, implementing changes as necessary to meet client expectations.
  • Assess and Improve Content: Demonstrate a strong understanding of what constitutes high-quality social media video content, with the ability to assess and improve upon existing content.

Qualifications:

  • Experience in Social Media Management: Proven experience in social media management, with a focus on content curation and distribution.
  • Video Editing Basics: Familiarity with video editing basics, Some experience using Canva, and Basic video editing skills.
  • Communication Skills: Excellent written and verbal communication skills, with a keen eye for detail.
  • Organizational Skills: Strong organizational skills and the ability to multitask in a fast-paced environment.
  • Analytical Skills: Proficiency in using social media analytics tools to track performance and inform content strategies.
  • Creativity: Creative mindset with the ability to think outside the box and generate engaging content ideas.
  • Client Interaction: Experience working with clients and a demonstrated ability to incorporate feedback into content revisions.
  • Passion for Social Media: Passion for social media and a deep understanding of various platforms and their unique audiences.

Required Skills and Qualifications:

  • Experienced Social Media Manager: Relevant social media management experience, preferably with US clients.
  • Creative Skills: Some experience using Canva and Basic video editing skills.
  • Strong Communicator: Native English proficiency and high communication skills.
  • Independent and Proactive: Highly autonomous, with the ability to initiate and drive projects forward without extensive guidance.
  • Analytical Skills: Competence in using analytical tools to monitor, evaluate, and enhance social media strategies.
  • Full-Time Availability: Experience working a full-time job is preferred.

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