Head of English Programmes Marketing
4 weeks ago
Role Purpose
The Head of Marketing, English Programmes will help drive the global growth, reach, impact, and reputation of the business by:
- Supporting the business to secure new funding contracts, partnerships, sponsorship by communicating the impact of our work and positioning the British Council’s unique role, approach, and track record to key government and sector stakeholders
- Devising strategic, insight-led campaigns for engaging professional sectors with our opportunities, paid services, research, case studies, best practices, thought leadership, and guidance
- Promoting the best of UK and international culture, creativity, and education to new and existing audiences around the world, particularly linked to our main programme highlights
- Providing strategic support to colleagues in-country and region to communicate their programmes to local audiences
Main accountabilities but not limited to the following:
Subject/Sector Expertise
- Develop the overall marketing strategy for English Programmes, and in-year plans and oversee marketing proposals for sector positioning, programmes, and contracts.
- Ensure a data-driven, audience-led approach, including commissioning market research into key audience segments and competitors.
- Oversee marketing campaigns and activity for global programmes across all channels, ensuring annual plans are in place that are aligned to and deliver on planned business objectives.
- Develop a thought leadership strategy to effectively position the work of English Programmes and the British Council as a leading expert in this area, with a particular focus on international development
- Ensure monitoring and evaluation of marketing performance for English Programmes to review effectiveness against KPIs.
- Champion the capture and sharing of insight and analytics across marketing teams.
- Provide appropriate input to product/programme development and work with programme teams to embed the value of strategic marketing principles and practice in all contracts and programmes.
- Oversee the scoping, design, and development of marketing proposals for English Programmes contract bids, including the negotiation of marketing budgets and resources.
- Act as a brand champion for English Programmes, ensuring all opportunities to leverage the British Council brand are explored and implemented, strategically reviewing programmes against our wider brand architecture, and owning quality control with the Brand team.
- Work effectively with Corporate Communications across media relations, internal communications, and events to ensure a collaborative and consistent approach both proactive and reactive.
- Work with Director Marketing, CE to set up and manage a roster of freelancers and agencies to provide bespoke support on programmes.
Consultancy, analysis, and problem-solving
- Promote the identification and implementation of effective strategies for developing new or extending existing markets across the globe.
- Work with Regional Marketing Directors to agree on specialized strategies and plans to support effective marketing delivery in a variety of complex markets.
- Build an in-depth understanding of the operational context, opportunities and challenges, and current and future business needs identifying opportunities for improvement.
- Ensure campaigns are commensurate with project prioritization, scale and scope, and sustainability. Manage internal and external delivery of marketing campaign activity and manage relationships with internal and external suppliers.
- Apply advanced knowledge of marketing and market insight to solve a range of complex business issues within Education globally.
Commercial/financial management
- Support the development of bids/business cases, determining the budget required for related marketing and events activity and resources to deliver.
- Develop a marketing resource model that ensures flexible and cost-effective access to professional skills throughout the marketing lifecycle.
- Agree and monitor resources, costs, and budgets for delivery maximizing ROI across marketing and between contracts.
- Report monthly and at year-end finance and apply learning from this to improve financial planning, management, and performance.
Business Development
- Identify and make recommendations for improvements to ways of working that enhance the effectiveness and efficiency of marketing.
- Make marketing recommendations that have a measurable impact on performance e.g. in terms of efficiency, quality, reliability, risk mitigation, productivity, profitability, or customer satisfaction.
Relationship and stakeholder management
- Proactively build and maintain excellent relationships with internal and external partners and stakeholders, to ensure effective, integrated, and joined-up delivery of collective goals across the matrix.
- Plan how to establish and maintain nominated stakeholder relationships to support the achievement of agreed impact targets.
- Develop peer/personal networks within and outside the British Council to enhance own knowledge and expertise.
- Work with regional marketing colleagues to embed best practices and service delivery.
Leadership and management
- Partner and coordinate with the English Programmes leadership teams to develop and establish long-term business plans and marketing sector strategies.
- Guide and coordinate the English Programmes marketing team, building on and sharing best practices and bringing consistency to common functions across the SBU.
- Provide formal line and/or professional management to the English Programmes marketing team, setting the vision, direction, and annual marketing plan to ensure business objectives are realized in accordance with the overarching British Council strategy
- Demonstrate effective ROI for marketing spend across the year and ensure external contractual arrangements are fully met along with effective supplier management,
- Using agreed corporate systems and processes, plan and manage the core budget for Education marketing, conducting monthly and year-end reporting on income, expenditure, and risk, and actively applying learning to improve planning, management, and performance.
- Work across Cultural Engagement Marketing, particularly Education and Innovation, and Insight teams, to ensure alignment and to maximize opportunities for knowledge sharing
Role-specific knowledge and experience:
Essential requirements:
- Degree or professional qualification in marketing, communications, or business or demonstrable level of equivalent experience
- Proven experience managing complex global marketing programmes
- Experience leading a team within a large and complex global organization
- Highly experienced in the design and delivery of marketing strategies and plans to support
- Experience in business development and thought leadership strategies programmes/products
- Experience in effectively negotiating budgets and resources with senior stakeholders
- Thorough knowledge of strategic planning and budgeting management.
- Experience in marketing within the ELT sector
Desirable:
- Postgraduate degree in a relevant field, or demonstrable level of equivalent experience
- Experience in embedding a marketing and audience-led culture within organizations
- Experience in managing change and embedding new ways of working
- Experience working in an international development context
-
Head of English Programmes Marketing
4 weeks ago
Lagos, Lagos, Nigeria British Council Full timeRole PurposeThe Head of Marketing, English Programmes will help drive the global growth, reach, impact, and reputation of the business by:Supporting the business to secure new funding contracts, partnerships, sponsorship by communicating the impact of our work and positioning the British Council's unique role, approach, and track record to key government and...
-
Head of English Programmes Marketing
4 weeks ago
Lagos, Lagos, Nigeria British Council Full timeDrive global growth and reputation of the British Council's English Programmes by developing strategic marketing campaigns, securing funding contracts, and promoting UK and international culture.Main Responsibilities:Marketing Strategy: Develop overall marketing strategy for English Programmes, including in-year plans and marketing proposals for sector...
-
Head Marketing
2 months ago
Lagos, Nigeria Ascentech Service Limited Full timeResponsibilities: Develop and implement strategic marketing plans and forecasts to achieve corporate objectives for products and services. Develops and manages marketing operating budgets. Plans and oversees advertising and promotion activities including print, online, digital & electronic media, and direct SMS/whatsapp/mail etc. Develops and...
-
Head of Marketing Strategy
4 weeks ago
Lagos, Lagos, Nigeria Ascentech Service Limited Full timeMarketing Leadership OpportunityWe are seeking a seasoned marketing professional to lead our marketing efforts and drive business growth. As the Head of Marketing, you will be responsible for developing and implementing strategic marketing plans, managing marketing budgets, and overseeing advertising and promotion activities.Key Responsibilities:Develop and...
-
Deputy Head of Sales and Marketing
3 weeks ago
lagos, Nigeria Tricare pharmaceuticals Nigeria Limited Full timeDescription We seek applicants with required skills and competencies to occupy the following position in our rapidly expanding business. Position title Deputy Head of sales and Marketing Responsibilities We are seeking a highly motivated and experienced Deputy Head of Sales and Marketing to join our pharmaceutical company. As the Deputy Head of Sales ...
-
Head of Marketing and Communications
2 months ago
Lagos, Nigeria Harvesters International Christian Centre Full timeRole Overview: The Head of Marketing and Communications will be responsible for developing and executing comprehensive marketing and communication strategies that align with the church's mission and goals. This role involves overseeing all aspects of our marketing and communication channels, including digital media, print, public relations, and internal...
-
Copywriter
1 month ago
Lagos, Lagos, Nigeria Digital Marketing Skill Institute Full timeSeeking a skilled writer to create engaging content for various mediums, conduct research, and collaborate with creative professionals on marketing projects. Key Responsibilities: Write clear, compelling copy for ads, blog posts, and newsletters Conduct thorough research and interviews Collaborate with designers, PR, and other...
-
Copywriter
1 month ago
Lagos, Nigeria Digital Marketing Skill Institute Full timeThe ideal candidate should be a team- player, a skilled and imaginative writer with great attention to detail. Also able to grasp project requirements quickly and offer valuable insight.Duties and Responsibilities of the JobWriting clear, compelling copy for various mediums e.g. ads, blog posts, newslettersConducting thorough research and interviewsWorking...
-
Head of Media, Sales and Marketing
4 weeks ago
Lagos, Nigeria Primestix Construction Limited Full timeOverview:We are seeking a dynamic Head of Media, Sales, and Marketing to drive revenue growth, enhance brand visibility, and lead our talented team. The ideal candidate will optimise sales, develop strategies, execute marketing campaigns, and manage the sales pipeline, all while building and maintaining strong relationships with clients, partners, and...
-
Head of Media, Sales and Marketing
4 weeks ago
Lagos, Lagos, Nigeria Primestix Construction Limited Full timeOverview:We are seeking a dynamic Head of Media, Sales, and Marketing to drive revenue growth, enhance brand visibility, and lead our talented team. The ideal candidate will optimise sales, develop strategies, execute marketing campaigns, and manage the sales pipeline, all while building and maintaining strong relationships with clients, partners, and...
-
Head E-Business
4 weeks ago
Lagos, Lagos, Nigeria Mutual Benefit Assurance Full timeRole DescriptionThis is a full-time, on-site role as Head of E-Business at Mutual Benefits Assurance Plc. The role is located in Nigeria. The Head of E-Business will be responsible for overseeing the day-to-day operations and strategic development of the company's digital business initiatives.QualificationsExperience in e-commerce, digital marketing, and...
-
Marketing Director
4 weeks ago
Lagos, Lagos, Nigeria Ascentech Service Limited Full timeJob Title: Head, MarketingAscentech Service Limited is seeking a highly skilled and experienced Head, Marketing to join our team. The successful candidate will be responsible for developing and implementing strategic marketing plans to achieve corporate objectives for products and services.Key Responsibilities:Develop and manage marketing operating budgets...
-
Head E-Business
4 weeks ago
Lagos, Nigeria Mutual Benefit Assurance Full timeRole DescriptionThis is a full-time, on-site role as Head of E-Business at Mutual Benefits Assurance Plc. The role is located in Nigeria. The Head of E-Business will be responsible for overseeing the day-to-day operations and strategic development of the company's digital business initiatives.QualificationsExperience in e-commerce, digital marketing, and...
-
Head of Sales
1 month ago
Lagos, Nigeria Eazipay Full timeOur client company is seeking a Head of Sales who will be responsible for leading the sales team and driving the company’s sales strategy within the fast-moving consumer goods (FMCG) sector. This role focuses on increasing revenue, market share, and profitability by identifying growth opportunities, building strong customer relationships, and optimizing...
-
Head of Sales and Growth
4 weeks ago
Lagos, Lagos, Nigeria Black Pen Recruitment Full timeJob Title: Head of SalesJob Summary:We are seeking a highly experienced and results-driven Head of Sales to lead our sales efforts and drive revenue growth. The successful candidate will be responsible for developing and executing sales strategies to increase user acquisition and revenue growth.Key Responsibilities:Develop and execute sales strategies to...
-
Head of Marketing
4 weeks ago
Lagos, Lagos, Nigeria Bronze Stone Capital Full timeSeeking a Sales Professional to Develop Growth Strategy, Conduct Market Research, Arrange Business Meetings, and Provide Sales Support. As a Sales Professional, you will be responsible for: Develop a growth strategy focused on both financial gain and customer satisfaction Conduct research to identify new markets and customer needs Arrange business...
-
Strategic Marketing Professional
2 weeks ago
Lagos, Lagos, Nigeria Ascentech Service Limited Full timeJob Title: Head of MarketingJob Summary:Ascentech Service Limited is seeking a highly skilled and experienced Head Marketing to lead our marketing efforts and drive business growth. The ideal candidate will have a strong background in marketing strategy, management, and leadership.Key Responsibilities:* Develop and implement strategic marketing plans to...
-
Group Head
1 month ago
Lagos, Nigeria Michael Stevens Consulting Full timeJob DescriptionDue to business growth, We are looking for a detail-oriented and driven Group Head- Consulting Services to increase company revenue by identifying profitable business opportunities and developing long-term business growth strategies.The responsibilities of the Group Head – Consulting Services include recommending ways to improve operations...
-
Centre Head- Diagnostics
4 weeks ago
Lagos, Lagos, Nigeria Shalina Healthcare Full timeWe are seeking an experienced Centre Head to oversee diagnostic lab operations, managing staff, customer service, facility oversight, and operational efficiency. The ideal candidate will have strong leadership skills, a commitment to quality patient care, and a focus on continuous improvement. The Centre Head will be responsible for overseeing daily...
-
Head of Marketing
4 weeks ago
Lagos, Lagos, Nigeria Bronze Stone Capital Full timeDevelop a growth strategy that balances financial gain and customer satisfaction. Conduct market research, arrange client meetings, and promote products and services. Prepare sales contracts and maintain sales records. Provide feedback and support to clients and develop entry-level staff into valuable salespeople. This role requires strong communication and...