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Regional Marketing Manager

3 months ago

Lagos, Nigeria Baker Hughes Full time

Job Summary 

  • The Regional Marketing Manager – MEAI – PSI is responsible for the regional marketing strategy and activities that address market needs in a profitable way across the Druck, Panametrics and Reuter Stokes brands for the MEAI region.
  • Success will be determined by this individual’s ability to develop a winning regional marketing strategy to grow lead and opportunity pipeline.

Responsibilities
As a Regional Marketing Manager - Precision Sensors and Instrumentation, you will be responsible for:

  • Utilizing available market intelligence on customer requirements, unmet needs and market trends, develop and own the MEAI regional marketing strategy for the three Precision Sensors and Instrumentation businesses Druck, Panametrics and Reuter Stokes.
  • Developing deep domain understanding of the differing needs and wants of each sub-region, country, market, vertical and groups of customers and tailor the MEAI regional marketing strategy accordingly
  • Aligning with the common process for Regional Marketing activities across the three PSI businesses developed by the Regional Marketing Leader that details how regional marketing campaigns are conceptualized and executed
  • Partnering with the Commercial teams, the Product and Digital Marketing teams to develop marketing campaigns applicable for the needs of specific sub-regions, countries, vertical markets, customers and channel partners encompassing areas of Marketing such as content localisation, local content deployment channels, channel partner marketing, SEO/SEM and tradeshows/events
  • Partnering with the PSI Product and Digital Marketing teams to ensure that regional marketing campaigns are effectively deployed to as wide a target audience as is appropriate considering budget and bandwidth of team members
  • Owning and managing PSI channel partner marketing strategy and execution for the MEAI region, ensuring content is available in appropriate languages for target sub-regions, countries and markets
  • Partnering with the Regional Marketing Leader – PSI to develop an all-encompassing regional marketing strategy for the Precision Sensors and Instrumentation business

Requirements
To be successful in this role you will:

  • Have Bachelor’s Degree in Marketing, Business or another relevant subject from an accredited university or college, or equivalent knowledge and experience
  • Have demonstrable, extensive experience in Regional Marketing
  • Have demonstrable experience of formulating a goal-orientated action plan and subsequent successful achievement of that plan
  • Have strong oral and written communication skills in English and at least one other relevant local language
  • Technically competent with expertise in content localization and deployment, channel partner marketing, localized SEO/SEM, events management and a wide range of other marketing skills
  • Have an ability to work effectively cross-functionally with a wide range of regionally and globally located stakeholders
  • Influential, energetic and enthusiastic, with the drive, ambition and resilience to make things happen and deliver outstanding performance.
  • Have Knowledge of markets and customers as relevant to region relating to core and new industries for PSI - including but not limited to - Aerospace, Automotive, Oil & Gas, Power Generation, Environmental Hydrology, Meteorology, Oceanography Electronics, Pharmaceutical, Agriculture, Energy Transition including Hydrogen and Emissions Abatement and other industrial markets strongly desired.
  • Have a practical experience of customer and vendor interfaces and negotiations
  • Have a proven ability to find successful solutions in an environment where ambiguity is present
  • Proven an ability to prioritize workload effectively
  • Have a business level fluency in additional languages relevant to the region