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Regional Marketing Manager

2 months ago

Lagos, Lagos, Nigeria Shalina Healthcare Full time

What you become a part of:

  • The successful candidate will create an impact on a billion lives in Africa by championing the brand purpose and strategy across multiple markets in West Africa region Nigeria, Ghana, Ivory Coast and in the process will drive market share & profitability for Shalina's consumer product portfolio.
  • This role is a part of the global group marketing team with the scope to become the brand owner across multiple countries.

What to expect:

  • Create geography-wise brand plans to achieve operating-unit/ country-wise share of sales and distribution targets.
  • Partner with media manager/ media agency to draw up media plans for relevant operating unit and/ or country in the sub-Saharan Africa region.
  • Build communication and advertising campaigns in line with the positioning of brands to further drive brand salience and consumer preference.
  • Execute activation programs including designing/ production of POSM, consumer promotions, E-com activities, sampling programs, etc.
  • Work to identify market-specific threats/ opportunities and execute plans like price/ pack modifications, product innovations, marketing communications etc.
  • Design and implement all aspects of the G-T-M for new product launches within the consumer products portfolio.
  • Work with internal/ external creative teams and other agencies to build 360 IMC campaigns.
  • Understand brand-wise P&L and identify key cost drivers and work towards driving improved margins and profitability.
  • Assist preparing for weekly/ monthly brand performance reviews.

Essential skills, experience & education:

  • Excellent consulting and communication skills, with the ability to influence customers and internal stakeholders.
  • Strong collaboration skills to partner with functional teams, agency partners and business teams.
  • Strong communication skills to push on ground activation agenda.
  • Strong analytical skills, understanding consumer needs/ trends and problem-solving approach.
  • Experience of working cross-culturally with diverse colleagues in a complex multi-country, matrix environment is preferred.
  • 8-10 years of total relevant experience with minimum 2-3 years' experience in marketing/ brand management, ideally within a consumer healthcare or FMCG environment with proficiency in various aspects of marketing as - traditional marketing, digital, social media, event planning and product management.
  • Bachelor's degree in business management or equivalent is mandatory, tertiary qualifications such as MBA in Marketing highly preferred.