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Regional Marketing Manager

2 months ago

Lagos, Lagos, Nigeria Canonical Full time
Job Title: Regional Marketing Manager - APAC

Join Canonical, a leading technology company, as a Regional Marketing Manager - APAC, and take on the challenge of developing and executing a go-to-market strategy for certain industries within the APAC region.

Key Responsibilities:
  • Develop and Execute Go-to-Market Strategy: Create and implement a comprehensive go-to-market strategy for specific industries within the APAC region, driving business growth and expansion.
  • Set and Monitor KPIs: Establish relevant KPIs for lead generation, demand generation, and brand awareness campaigns, and continuously monitor and improve them to ensure optimal performance.
  • Craft and Execute Campaigns: Design and execute organic and paid campaigns from scratch, including crafting strong messaging and creating visual assets for emails, social media, and paid ads that align with Canonical's brand identity.
  • Manage Events and Webinars: Oversee the planning, execution, and follow-up of webinars and regional offline events, ensuring seamless experiences for attendees and stakeholders.
  • Collaborate with Sales Teams: Work closely with regional Sales teams to gather insights and implement them into the regional marketing strategy, driving alignment and revenue growth.
  • Manage Regional Budget: Develop and execute regional budget plans, continuously monitoring and adjusting them to ensure optimal resource allocation and ROI.
Requirements:
  • Experience: Proven experience in B2B marketing for enterprise IT products, with a strong background in SaaS marketing.
  • APAC Market Expertise: Experience working with the APAC market, with a deep understanding of its nuances and trends.
  • Academic Background: Excellent academic results, with a Bachelor's degree or equivalent in Business, Marketing, or STEM fields.
  • Language Skills: Excellent verbal, written, and presentation skills in English.
  • Soft Skills: Hands-on mindset, growth mindset, enthusiasm for challenges, and a 'can-do' attitude, with the ability to prioritize and meet deadlines without sacrificing quality.