Retail Sales Manager

1 week ago

Lagos, Lagos, Nigeria AMO Farm Sieberer Hatchery Limited Full time

Job Purpose

  • The primary purpose of the Retail Sales Manager at natnudO Foods is to drive sales growth and maximize revenue by effectively managing and expanding our presence in modern trade, open markets, and neighbourhood markets.
  • This role is crucial in developing and executing strategic sales plans, leading and motivating a sales team, and building strong relationships with key customers and stakeholders.

Roles and Responsibilities
Sales Strategy and Planning:

  • Develop and execute comprehensive sales plans to achieve sales targets in modern trade, open markets, and neighborhood markets.
  • Identify new market opportunities and devise strategies to penetrate and grow market share.
  • Analyze market trends, customer preferences, and competitive landscape to inform sales strategies.

Team Leadership and Management:

  • Recruit, train, and manage a team of merchandizers attached to sales outlets.
  • Set clear performance expectations and provide ongoing coaching and support to the sales team.
  • Monitor team performance and implement corrective actions to ensure targets are met.

Customer Relationship Management:

  • Build and maintain strong relationships with key retailers, distributors, and market operators.
  • Address customer inquiries and resolve issues promptly to ensure customer satisfaction.
  • Conduct regular visits to retail outlets and markets to assess product placement and sales performance.

Sales Operations:

  • Oversee the execution of sales activities, including product promotions, merchandising, and stock management.
  • Ensure timely delivery of products to customers and maintain optimal stock levels.
  • Collaborate with the logistics and supply chain teams to streamline operations

Reporting and Analysis:

  • Prepare regular sales reports and present insights and recommendations to senior management.
  • Monitor sales performance against targets and KPIs, and adjust strategies as needed.
  • Utilize sales data and analytics to drive decision-making and optimize sales processes.

Market Development:

  • Lead initiatives to expand the company's presence in new markets and regions.
  • Develop partnerships with key stakeholders to enhance market penetration and brand visibility.
  • Participate in trade shows, exhibitions, and industry events to promote natnudO Foods products.

Qualifications

  • Bachelor's Degree in Business Administration, Marketing, or a related field.
  • Minimum of 3 years of experience in retail sales, preferably within the FMCG industry.
  • Proven track record of achieving sales targets and driving business growth.
  • Strong leadership and team management skills.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to analyze sales data and market trends to make informed decisions.
  • Proficiency in Microsoft Office Suite Word, Excel, PowerPoint.
  • Willingness to travel frequently within assigned territory

Required Skills and Competencies:

  • Sales Expertise, Market Knowledge, Leadership and Team Management:
  • Relationship Building, Communication Skills, Analytical and Problem-Solving Skills
  • Organizational Skills, Customer Focus, Adaptability and Flexibility:
  • Technical Proficiency, Strategic Thinking, Driving License

Expected Behavioral Competencies:

  • Highly motivated and results-oriented.
  • Strong organizational and time management skills.
  • Ability to work independently and as part of a team.
  • Adaptable and able to thrive in a fast-paced environment.
  • Customer-focused with a passion for delivering excellence

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