Brand Strategist

2 weeks ago


Lagos, Lagos, Nigeria Wildreams Agency Full time

Job Summary

  • The brand strategist will be responsible for developing, implementing, and overseeing strategies that strengthen our brand presence and resonate with our target audience.
  • This role requires a deep understanding of market trends, consumer behavior, and competitive landscapes to drive brand growth and recognition.

Key Responsibilities

  • Develop brand stories and strategies to help clients develop their brand's story.
  • Conduct research on clients' current marketing strategies, customer profiles, and market share to develop a strong sense of strengths, weaknesses, and opportunities to improve brand positioning.
  • Gather and analyze data to measure brand recognition and engagement in order to develop a successful and impactful brand strategy.
  • Prepare brand strategy documents and write copy for marketing materials, develop a client's voice and brand story and consistently write in this voice to develop a consistent brand story.
  • Present strategy findings, concepts, and progress to clients as well as work closely with them to finetune messaging throughout the process.

Qualifications

  • Minimum of 3 years of experience in brand strategy.
  • Proven track record of developing and executing successful brand strategies.
  • Strong analytical and strategic thinking skills.
  • Excellent written and verbal communication abilities.
  • Creative mindset with the ability to think outside the box.
  • Proficiency in market research and data analysis tools.
  • Ability to work collaboratively in a team environment.

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