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Digital Marketing Associate

3 months ago

Lagos, Lagos, Nigeria Swipe Full time

About the Role:

  • The Digital Marketing Associate at Swipe will be instrumental in executing our digital marketing strategies to drive online visibility, engagement, and conversion.
  • This role will focus on leveraging various digital channels to reach our target audience, generate leads, and support the overall marketing and business development objectives.
  • The Digital Marketing Associate will collaborate closely with the Marketing and Business Development Lead to ensure digital initiatives are aligned with our strategic goals and contribute to achieving key performance indicators KPIs.

Key Responsibilities:

Digital Campaign Management:

  • Plan, execute, and optimize digital marketing campaigns across channels such as search engines, social media, email, and display advertising.
  • Manage and monitor paid advertising campaigns, ensuring optimal performance and ROI.

SEO and SEM:

  • Implement and manage SEO strategies to improve organic search rankings and drive website traffic.
  • Conduct keyword research and manage SEM campaigns to increase visibility and lead generation.

Lead Generation and Nurturing:

  • Develop and execute lead generation strategies, including PPC campaigns, content marketing, and email marketing.
  • Implement lead nurturing workflows to guide potential clients through the sales funnel.
  • Collaborate with the Content Associate to create high-converting landing pages and lead magnets.

Social Media Marketing:

  • Develop and execute social media strategies to enhance brand presence and engagement on platforms like LinkedIn, Twitter, Facebook, and Instagram.
  • Create and schedule social media content, monitor interactions, and analyse performance metrics.

Email Marketing:

  • Design and execute email marketing campaigns to nurture leads, engage customers, and drive conversions.
  • Segment email lists and personalize email content for targeted communication.

Analytics and Reporting:

  • Monitor and analyse digital marketing performance using tools like Google Analytics, HubSpot, and social media analytics platforms.
  • Provide regular reports on digital marketing KPIs, campaign performance, and actionable insights.

Collaboration and Support:

  • Work closely with the Content Associate to ensure digital content supports overall marketing campaigns and objectives.
  • Collaborate with the Marketing and Business Development Lead to align digital marketing efforts with broader business strategies.

Qualifications:

  • Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
  • 3+ years of experience in digital marketing or a similar role.
  • Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, social media advertising, and email marketing software.
  • Strong understanding of SEO on-page and off-page, SEM, and social media marketing best practices.
  • Experience with SEO tools e.g., Ahrefs, SEMrush, Moz and keyword research.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Excellent communication and project management skills.
  • Experience in the fintech or B2B SaaS industry is a plus.