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Commercial Planning
1 month ago
About the Job
The job holder is responsible for driving the understanding of commercial performance budget vs. actual, forecast vs. actual, gaps, recovery actions/gaps.S/He is expected to provide daily sales performance vs. business metrics Rolling forecast and Budget to flag any potential risks on volume projections, recovery plans and the underlying impact on delivering business financial targets.
What you'll be doing
- Leads the Commercial team in the delivery of timely and accurate performance and reporting reports – daily, weekly, monthly, Quarterly – ensuring the stakeholders are engaged and understood the key highlights.
- Drives the performance review meetings with Sales team and Marketing team to understand gaps and actionable insights for recovery/win at micro-markets.
- Generate and share commercial insights from multiple sources relating to product, promotions, pricing and distribution of cement, mortar and RMX across regional markets in Nigeria.
- Develop and execute dashboards to track top-line sales operational data daily, weekly and monthly at territories, states and regions; and products and customer segments.
- Develop and prepare the reporting structure, presentation slides and models that clearly show performance from different Region and Territories, highlighting baseline action for management
- Acts as a point of contact and subject matter expert for commercial performance and reporting regarding sales operations; collaborating with IT and commercial finance to ensure data integrity.
- Participation in collaborative business analysis activities with other functions Industrial, Logistics, Procurement, Finance, Customer Service, etc to gather required analytics, reporting and dashboard requirements.
- Track, collate and evaluate ROI on commercial sales & marketing initiatives programs and activation.
- Supports the Brand/Channel managers & cross-functional teams with required analysis and insights to understand and drive commercial initiatives.
- Supports the Pricing Manager with operational data and insights to develop contexts into the monthly PCOMM meetings.
- Supports topline commercial managers with data and insights to drive strategic plans
- Contributes to strategy development across units and tracks strategy execution, flagging deviations where applicable.
- Full participation/contribution into the annual Budget/MTP process
- Create and update new business models to guide decisions in commercial sales & marketing and inputs into commercial strategies and customer contract negotiations. For example, profitability model, competitive cost comparison model, shelf price studies, special effects costing model.
- Market visitation and monitoring.
- Other projects and commercial ad-hoc analysis as required
Who You'll be working with
- Direct People Relationships:
- Commercial Data Analyst Lead
- Demand Planning & Insights Manager
- Head of Key Accounts
- RTM Manager
- Channel/Brand Managers
- Head of Sales x4
- Head of Key Account
- Channel Relationship Managers
- Commercial Excellence Manager
- Pricing & Market Insight Manager
- Country Head of sales
- Head of Marketing
- Head of Customer Service
- Indirect People Relationships:
- Commercial Finance Controller
- Logistics and Industrial & Planning Managers
- Logistics & Industrial Data Analysts
- SOPs
- 3rd Party Sales Agents
- Customer Service Teams, etc
What we are looking for
- Knowledge of the high level of reporting needed to provide data and capture big picture objectives
- Work closely with IT department in building of pertinent data structure for Dashboard & reporting.
- Sound knowledge of market dynamics, Consumer, Product and Competition.
- Expertise with Excel, and PowerPoint
- Analytical skills
- Financial acumen
- 5 – 7 years' experience in Sales & Marketing with about 3 years in Analytical role
- Multi-sector and or multi industry experience will be added advantage
- Understands what's behind automation and entailed in building and reporting aspects of analytics
- Ability to help move forward and lead the Data Analyst metrics for Continuous Quality Improvement CQI initiatives
- LOGON, QLIKVIEW, SAP and other ERP reports for generating Insights
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