Email Marketing Manager

2 weeks ago


Lagos, Lagos, Nigeria Reliance HMO Full time
Lead Email Marketing Initiatives and Drive Customer Engagement

As the Email Marketing Manager, you will lead our email marketing initiatives from conception to execution, developing and implementing campaigns that resonate with our customers, increase retention, and drive sales. Your creative ideas and deep understanding of customer engagement will be essential in promoting our brand and ensuring strong customer relationships.

  • Develop and execute end-to-end email marketing strategies that drive results.
  • Grow and segment our email database for targeted campaigns that increase engagement and retention.
  • Design and implement direct email marketing campaigns aligned with company goals and brand messaging.
  • Write and proofread engaging newsletters with clear, grammatically accurate content that resonates with customers.
  • Ensure mobile-friendly email templates and optimize layouts for maximum impact.
  • Enhance templates with graphics, personalization, and advanced features to drive conversions.
  • Collaborate with cross-functional teams to ensure consistent messaging and brand alignment.
  • Analyze campaign performance, providing actionable insights for improvement and driving revenue growth.
  • Report on email marketing efforts and their impact on revenue generation.

Requirements:

  • Bachelor's or master's degree in marketing, Communications, or a related field.
  • 5+ years of experience in email marketing or digital marketing, with a proven track record of success.
  • Strong project management and copywriting skills, with the ability to write engaging content that drives results.
  • Proficiency with email marketing tools, HTML, and CMS, with experience in marketing automation technologies.
  • Analytical mindset with a solid understanding of SEO/SEM and Google Analytics, with the ability to analyze campaign performance and drive improvement.


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