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Email Marketing Manager

2 months ago

Lagos, Lagos, Nigeria Reliance HMO Full time

Driven Email Marketing Manager needed to develop and execute campaigns that resonate with customers, increase retention, and drive sales.

As Email Marketing Manager, you will lead email marketing initiatives from conception to execution. You'll be responsible for developing and implementing campaigns that resonate with our customers, increase retention, and drive sales. Your creative ideas and deep understanding of customer engagement will be essential in promoting our brand and ensuring strong customer relationships.

You will:

  • • Develop end-to-end email marketing strategies and execute and optimize them.
  • • Grow and segment the email database for targeted campaigns.
  • • Design and implement direct email marketing campaigns aligned with company goals.
  • • Write and proofread engaging newsletters with clear, grammatically accurate content.
  • • Ensure mobile-friendly email templates and optimize layouts.
  • • Enhance templates with graphics, personalization, and advanced features.
  • • Collaborate with cross-functional teams to ensure consistent messaging.
  • • Analyze campaign performance and provide actionable insights for improvement.
  • • Report on revenue generated from email marketing efforts.

Requirements:

  • • BSc or master's degree in marketing, communications, or a related field.
  • • 5+ years of experience in email marketing or digital marketing.
  • • Strong project management and copywriting skills.
  • • Proficiency with email marketing tools, HTML, and CMS.
  • • Experience with marketing automation technologies, e.g. HubSpot, Mailchimp.
  • • Analytical mindset with a solid understanding of SEO/SEM and Google Analytics.

This role requires a deep understanding of customer engagement and the ability to develop creative email marketing strategies that drive sales and increase retention. If you have a strong background in email marketing and a passion for developing engaging campaigns, we encourage you to apply.