Trade Marketing Representative

2 weeks ago

Abuja, FCT, Nigeria International Breweries Plc Full time

ABOUT THE COMPANY

International Breweries Plc – Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients.

Our diverse portfolio of well over 400 beer brands includes global brands Budweiser, Corona and Stella Artois; multi-country brands Beck's, Castle, Castle Lite, Hoegaarden, and Leffe; and local champions such as Aguila, Bud Light, Jupiler, Klinskoye, Modelo Especial, Quilmes, Skol, and Victoria.

JOB SUMMARY

Minimum of a First Degree in either Business Administration or Humanities from an accredited, and recognised universityExperience:2 years experience in trade marketingProficiency in the use of Microsoft office applications i.e. (Microsoft Excel, Word and PowerPoint)Key attributes and competencies:Excellent management & leadership skillsPractical knowledge of market structures and consumer trends in NigeriaNumeracy Skills – ability to work with detailed analysisProcess and Project managementAbility to persuade and get results through managing diverse groupsHigh attention to detail

RESPONSIBILITIES

The key purpose of this role is to leverage capital and people resources in order to enhance sustainable growth in sales volume, market share and competitive advantage.Key Outputs and ResponsibilitiesChannel Management & Execution:Custodian of channel and trade marketing knowledge and expertiseDefine, quantify and sensibly segment the appropriate channel within the market, and then apply channel strategies accordinglyOngoing development, co-ordination and standardisation of IRVPs incorporating this into the connection strategy through alignment with marketing and execution standards, development of tool kits, frameworks, measures and standards and best practice transfersDevelop the above IRVPs programmes (in conjunction with brand marketing) that fit, and are appropriate to, agreed channel strategies, including events, refrigeration, draught, merchandising, category management, signage and promotionsTo develop expertise in merchandising, promotions, point of connection (POC), events, category management, BTL, calendar development etc.Ownership of the system to monitor trade execution standard whilst working with sales team to ensure execution standards are metDevelop, own and drive Cold Strategy in countryChannel Communication:Develop and own the definition of execution standards across all elements of the sales driver triangleDevelop annual BTL plans (Executions and Promotions) and communicate to sales teamsComplete details behind each activity including budgets, capture in an annual activity plan and share with sales teamsDevelop and manage appropriate competitor response in tradeEnsure promotion activities and point of connection materials allocations take place as per plans and need for adhoc responses from time to timeReview activity and results; communicate changes and initiatives through regular CPF sessions.Review, Track in-trade audit KPIs and communicate in-trade audit standardsBudgets and P&L:Fully accountable for BTL budget, including Executions and Brand PromotionsFully accountable for Coolers, Draught and Activations equipment Capex budgetEnsure adherence to budget disciplines for departmentImplement appropriate controls to ensure transparency and accountability of expenditureManage fixed costsCustomer Relationships:Build effective business partnerships with key customersManage 3rd Party BTL agencies and ensure set standards are met at all times.Review performance against communicated targets

REQUIRED SKILLS

Market research, intelligence, Budgeting, financial planning, Brand management, Sales strategy, Marketing

REQUIRED EDUCATION

Bachelor's degree

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