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Head of Consumer Business
2 months ago
We are currently seeking a dynamic and experienced business leader to lead our direct-to-consumer offerings as Head of Consumer Business. In this pivotal role, you will drive our direct-to-consumer healthcare plans for our global customer base, charting a course for market success, generating leads, ensuring competitiveness, and achieving ambitious sales targets. To be successful at this role, you should be an inspired self-starter and able to drive sales growth.
As Head of the Consumer Business, you will be required to:
- Develop a compelling vision and strategy for our retail products, informed by in-depth market search, user needs, and competitive analysis.
- Define and align meaningful objectives and key results OKRs, owning the consumer business' P&L and driving towards profitability.
- Identify and capitalize on new revenue opportunities to expand our retail business and drive sustainable growth.
- Build and lead a high-performing team to executive the B2C strategy, providing clear direction, mentorship, and support to achieve objectives.
- Collaborate with senior management to develop and implement business development strategies aligned with company goals and objectives.
- Be the expert in knowing who your customer is, ensuring our products effectively address their challenges and enhance their experience.
- Take ultimate responsibility for refining and optimizing our product offerings to ensure they resonate with the market and deliver tangible value.
Requirements
- Experience in product marketing or consumer-oriented product management is a must.
- Experience working in healthcare is a plus, not a must.
- Knowledge of how to use market research to inform strategic initiatives, ensuring decisions are grounded in data and aligned with organizational objectives.
- Owned and managed P&L, demonstrating strong accountability in driving business performance.
- Proficiency in using data to inform decision-making, prioritize initiatives, and estimate the impact of new strategies.
- Ability to adapt quickly to new technologies.
- Strong analytical skills, attention to detail, and a passion for solving real problems.
- Excellent verbal and written communication skills, with the ability to clearly articulate complex strategies to diverse audiences.
- A genuine passion for our mission and a commitment to fostering an empathetic, supportive team culture.