Brand Manager
3 weeks ago
Develop and execute marketing strategies for a leading FMCG company, driving brand growth and profitability through innovative campaigns and effective brand management.
The ideal candidate will have a strong background in brand management, with a proven track record of developing and executing successful marketing campaigns. They will be responsible for planning, developing, and executing short-term and long-term marketing strategies, as well as managing the brand's DME budget and ensuring adherence to company procedures and policies.
Key Responsibilities:
- Develop and execute marketing strategies to drive brand growth and profitability
- Manage the brand's DME budget and ensure cost-effective strategies and solutions
- Develop and implement brand campaigns that effectively communicate the brand's message, values, and culture
- Collaborate with internal stakeholders to drive the timely execution of annual business plans and other project management deliverables
- Manage and work with external stakeholders, including marketing agency partners, vendors, and third-party suppliers
- Ensure adherence to company procedures, policies, rules, and guidelines as they pertain to the Marketing function
Qualifications and Skills:
- Bachelor of Science BSc. Hons Degree or Higher National Diploma HND in Marketing or other relevant Science / Social Science course from a reputable higher institution
- Minimum 5 years working experience in junior Brand Management roles in an FMCG company
- Good Verbal & Written Communication - Ability to communicate clearly and without ambiguity
- Problem Solving - Develop innovative solutions to address business, brand, or company issues
- Business Knowledge - Ability to understand key elements of the company's value chain
- Project Management - Ability to break down big projects into smaller executable tasks
Work Experience:
- Proven experience and achievement in a Brand Management role
- Good understanding of the Marketing Mix elements, Media planning and execution, and Digital Marketing
- Good knowledge of developing and implementing above-the-line, below-the-line, and through-the-line brand campaigns
- Result Oriented. Good understanding and application of strategic, intentional, and tactical brand initiatives
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