Brand Manager

3 weeks ago


Lagos, Lagos, Nigeria Truss Ugavi Limited Full time

Develop and execute marketing strategies for a leading FMCG company, driving brand growth and profitability through innovative campaigns and effective brand management.

The ideal candidate will have a strong background in brand management, with a proven track record of developing and executing successful marketing campaigns. They will be responsible for planning, developing, and executing short-term and long-term marketing strategies, as well as managing the brand's DME budget and ensuring adherence to company procedures and policies.

Key Responsibilities:

  • Develop and execute marketing strategies to drive brand growth and profitability
  • Manage the brand's DME budget and ensure cost-effective strategies and solutions
  • Develop and implement brand campaigns that effectively communicate the brand's message, values, and culture
  • Collaborate with internal stakeholders to drive the timely execution of annual business plans and other project management deliverables
  • Manage and work with external stakeholders, including marketing agency partners, vendors, and third-party suppliers
  • Ensure adherence to company procedures, policies, rules, and guidelines as they pertain to the Marketing function

Qualifications and Skills:

  • Bachelor of Science BSc. Hons Degree or Higher National Diploma HND in Marketing or other relevant Science / Social Science course from a reputable higher institution
  • Minimum 5 years working experience in junior Brand Management roles in an FMCG company
  • Good Verbal & Written Communication - Ability to communicate clearly and without ambiguity
  • Problem Solving - Develop innovative solutions to address business, brand, or company issues
  • Business Knowledge - Ability to understand key elements of the company's value chain
  • Project Management - Ability to break down big projects into smaller executable tasks

Work Experience:

  • Proven experience and achievement in a Brand Management role
  • Good understanding of the Marketing Mix elements, Media planning and execution, and Digital Marketing
  • Good knowledge of developing and implementing above-the-line, below-the-line, and through-the-line brand campaigns
  • Result Oriented. Good understanding and application of strategic, intentional, and tactical brand initiatives

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