Growth Marketing Lead

2 days ago


Lagos, Nigeria BLAKSKILL LIMITED Full time

Position: Growth Marketing Lead
Industry: Technology Solutions
Location: Lagos, Nigeria
Job Type: Full-Time

Job Description (Summary)The Growth Marketing Lead will oversee the entire marketing function, managing campaigns across digital, social, and traditional channels. This role involves leading the marketing team, developing customer acquisition strategies, analyzing data to drive business decisions, and ensuring continuous optimization to meet growth targets.
Digital Marketing
Lead and manage paid ad campaigns across digital platforms (Google Ads, social media, etc.).
Develop and implement SEO/SEM strategies to enhance online visibility.
Oversee email marketing and content marketing efforts to drive customer engagement and conversions.
Optimize campaigns to enhance customer acquisition across all digital touchpoints.
Social Media Marketing
Develop and execute strategies for platforms such as Instagram, Facebook, TikTok, LinkedIn, and X to drive brand awareness and sales.
Maintain a consistent brand voice across social media channels.
Oversee the creation of high-quality content (images, videos, stories, reels, and articles).
Collaborate with influencers and partners to expand reach and engagement.
Monitor engagement metrics and refine strategies based on performance insights.
Content Strategy
Research industry trends to inform content planning and execution.
Develop cohesive content themes that align with the brand’s tone of voice and messaging.
Work with internal teams to ensure content consistency across all channels and departments.
Plan and execute seasonal, promotional, and educational content campaigns.
Traditional Marketing
Manage offline marketing efforts such as events, print media, and community outreach.
Ensure traditional marketing efforts align with and complement digital strategies for a unified approach.
Data-Driven Growth
Analyze customer insights and campaign performance data to identify trends and opportunities for growth.
Use analytics to optimize marketing strategies, driving higher ROI and customer engagement.
Analytics and Reporting
Compile and analyze data from social media, website traffic, and e-commerce platforms to assess campaign performance.
Provide actionable insights and regular reports to refine marketing strategies.
Stay ahead of trends and adapt tools and applications to maximize marketing effectiveness.
Team Leadership
Build and lead a high-performing marketing team, ensuring alignment with company goals.
Foster professional growth within the team and set clear performance expectations.
Budget Management
Oversee the marketing budget, ensuring efficient allocation of resources across all marketing channels.
Monitor campaign expenditures to ensure maximum return on investment.

Required Qualifications & Experience
Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
Minimum of 5 years of experience in growth marketing, with proven success in both digital and traditional channels.
Strong track record of driving growth through data-driven decision-making and innovative campaigns.
Proficiency in SEO/SEM, social media platforms, digital ad tools, and analytics tools (e.g., Google Analytics).
Excellent communication, leadership, and project management skills.



  • Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time

    Job Description:We are seeking a seasoned Brand Marketing Lead to join our team at BLAKSKILL LIMITED. This is a unique opportunity for an experienced marketing professional to drive business growth and enhance market share in the FMCG/Retail industry.


  • Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time

    Join BLAKSKILL LIMITED as a Growth Marketing Strategist and drive business growth through innovative marketing campaigns.About the RoleWe are seeking an experienced Growth Marketing Strategist to oversee our entire marketing function, managing campaigns across digital, social, and traditional channels. As a key member of our team, you will be responsible for...


  • Lagos, Lagos, Nigeria GREEN ALPHA NETWORK Full time

    GREEN ALPHA NETWORK is seeking a highly skilled and results-driven Digital Marketing Lead to join our team. In this exciting role, you will be responsible for driving business growth through the effective use of social media platforms.The successful candidate will have excellent knowledge of social media marketing strategies and be able to create engaging...


  • Lagos, Lagos, Nigeria Meander and Icon Full time

    We are seeking a skilled Marketing Growth Strategist to drive the growth of Meander and Icon by developing and executing strategic marketing campaigns across multiple channels.About the RoleThis is a key role in our organization, responsible for identifying market opportunities, increasing brand awareness, and supporting sales efforts through targeted...


  • Lagos, Lagos, Nigeria FMCG SEARCH Full time

    About FMCG SearchWe are a leading recruitment agency in the FMCG industry, connecting talented professionals with exciting opportunities.Job Description: Commercial ManagerOverviewWe are seeking an experienced Commercial Manager to join our client's team in Lagos. As a key member of their commercial team, you will play a crucial role in developing and...


  • Lagos, Nigeria Kisha Immigration Full time

    Location: Remote Employment Type: Full-Time About Us: Kisha Immigration is a licensed Canadian immigration consulting company. We specialize in providing personalized guidance to individuals navigating the complexities of immigration, study abroad, and residency by investment. Our services empower clients to achieve their goals, offering expertise in...


  • Lagos, Lagos, Nigeria Integrated Healthcare Limited Full time

    Job Title: Marketing Strategist - Sales GrowthAbout UsIntegrated Healthcare Limited is a reputable healthcare service provider dedicated to delivering exceptional patient care and innovative solutions.Salary Range:N1,500,000 - N2,200,000 per annum (dependent on experience)Job DescriptionKey ResponsibilitiesWe are seeking a highly motivated Marketing...


  • Lagos, Nigeria DCA News Incorporated Full time

    * Generate paid advertisement and more advertisement demands for DCA News Incorporated * Engage in effective marketing and advertisements for DCA News Incorporated * Engage in getting participants, delegates, sponsors for forthcoming conferences * Foster effectively working approach for the social media and website site writers * Engaging in constant...

  • Branch Manager

    3 weeks ago


    Lagos, Lagos, Nigeria VICTORY EMPOWERMENT CENTRE Full time

    We are seeking an experienced Branch Manager to lead our operational growth in key locations. The successful candidate will have a strong track record of managing teams, driving sales, and implementing marketing strategies.The ideal candidate will possess excellent communication and leadership skills, with the ability to multitask and manage time...


  • Lagos, Lagos, Nigeria H. Pierson Associate Limited Full time

    Job OverviewH. Pierson Associate Limited seeks a Strategic Growth Specialist to lead market development and growth plans, identify new business opportunities, and implement marketing strategies.


  • Lagos, Lagos, Nigeria GTI Group Full time

    Job OverviewA reputable capital market operator, GTI Group, is seeking a highly skilled Senior Market Growth Specialist to drive business development and expansion in the financial services sector.


  • Lagos, Lagos, Nigeria FMCG SEARCH Full time

    We're seeking a seasoned FMCG professional to lead brand development efforts for our client, a leading retail brand in Nigeria.As an experienced marketing strategist, you'll develop and execute comprehensive marketing plans that drive growth and solidify the brand's leadership in the fast-paced retail market.This role requires a strategic thinker with a...

  • Marketer

    6 days ago


    Lagos, Nigeria DynamicPlusAdvisory Full time

    Job Title: Marketer Location: Lagos State ( Ogba, Surulere and Ikorodu ) Job Summary: The successful candidate will work to ensure the successful delivery of marketing objectives. The successful candidate sees to executing marketing strategies, creating and managing campaigns, and supporting efforts to enhance brand growth and visibility. This role requires...


  • Lagos, Lagos, Nigeria GTI Group Full time

    GTI Group, a reputable capital market operator registered with the Securities and Exchange Commission, is seeking a highly skilled Strategic Growth Manager to spearhead business development initiatives.About the RoleThe ideal candidate will have a deep understanding of financial markets and asset classes, including stocks and bonds. This expertise will...


  • Lagos, Lagos, Nigeria Whip-smart Service Providers Limited Full time

    Company OverviewWhip-smart Service Providers Limited is a dynamic organization that seeks to expand its franchise network through strategic partnerships. Our goal is to drive growth, enhance operational efficiency, and improve customer satisfaction.SalaryThe estimated monthly salary for this position ranges from ₦1,000,000.00 to ₦1,500,000.00, inclusive...


  • Lagos, Lagos, Nigeria Apex Value Group Ltd Full time

    We are seeking a Marketing Strategist to join our team at Apex Value Group Ltd.About the RoleThis is an exciting opportunity for a motivated and experienced marketer to lead the development and execution of marketing strategies that drive business growth.The ideal candidate will have a proven track record of success in marketing, with a strong understanding...


  • Lagos, Lagos, Nigeria FMCG SEARCH Full time

    FMCG SEARCH is seeking a Strategic Brand Marketing Leader to join our team in Nigeria. The ideal candidate will have a minimum of 4 years of experience in managing a leading brand/portfolio at a reputable organization.About the RoleWe're looking for an ambitious and creative leader who can develop and execute marketing strategies that drive growth and...


  • Lagos, Lagos, Nigeria Prob Digital PVT LTD Full time

    Job SummaryWe are seeking an experienced Strategic Marketing Director to lead our marketing initiatives and drive growth. The ideal candidate will have a strong understanding of digital marketing channels, excellent communication skills, and the ability to create compelling content.About UsProb Digital PVT LTD is a leading company in the industry, committed...

  • Growth Manager 2

    1 month ago


    Lagos, Nigeria BLAKSKILL LIMITED Full time

    Position: Growth Manager (Oil & Gas, Mining, and Financial Institutions) Industry: HR Tech Location: Lagos, Nigeria Employment Type: Full-Time The Opportunity: Blakskill Limited is thrilled to offer a unique opportunity for a skilled and dynamic Growth Manager to join our team. This role focuses on expanding our footprint in the Oil & Gas, Mining, and...


  • Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time

    Job Title: Strategic Business Growth OfficerAbout the Role:This role involves managing and growing existing client relationships while pursuing new business opportunities. The ideal candidate will have strong communication skills, be able to analyze complex data, and think strategically.Responsibilities:- Develop and implement strategies to drive business...