Strategic Branding and Social Media Specialist

2 days ago


Lekki, Lagos, Nigeria Agurate Online Ltd Full time

We are seeking a highly skilled and experienced Strategic Branding and Social Media Specialist to join our team at Agurate Online Ltd. In this dynamic role, you will be responsible for developing and implementing effective branding strategies that align with our company's vision and objectives.

Key Responsibilities:

  • Branding:
    • Develop and implement branding strategies that are consistent with our company's values and mission.
    • Ensure brand consistency across all marketing channels and materials, adhering to our brand guidelines.
    • Conduct market research to identify trends and consumer preferences that inform our branding efforts.
    • Collaborate with cross-functional teams to integrate branding into product development and marketing initiatives.
  • Social Media Management:
    • Create and execute a comprehensive social media strategy to increase brand visibility and engagement.
    • Develop, curate, and manage high-quality content across all social media platforms.
    • Monitor social media channels for trends, customer feedback, and interactions, responding promptly to inquiries.
    • Analyze social media performance metrics and generate reports to assess campaign effectiveness and inform future strategies.
  • Content Writing and Creation:
    • Produce engaging and informative content for various platforms, including blogs, articles, social media posts, and newsletters.
    • Collaborate with the E-commerce team to ensure content aligns with branding initiatives and marketing campaigns.
    • Conduct research to ensure content accuracy and relevance, incorporating SEO best practices where applicable.
    • Edit and proofread content to maintain high standards of quality and consistency in messaging.

Requirements:

  • Bachelor's degree in Marketing, Communications, English, or a related field.
  • 4+ years of experience in branding and social media management.
  • Proven track record or portfolio of creating successful branding strategies and engaging social media campaigns.
  • Strong writing, editing, and storytelling skills, with the ability to adapt tone and style for different audiences.
  • Proficiency in social media platforms, analytics tools, and content management systems.
  • Excellent attention to detail and a creative mindset.


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