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Digital Marketing Specialist
2 months ago
Bakkaz Information and Technology Ltd is a forward-thinking company that offers innovative digital solutions. We are seeking an experienced Digital Marketer to lead our digital marketing efforts. The ideal candidate will develop and execute effective digital marketing campaigns that align with our business goals and expand our online presence.
Job Overview:
The Digital Marketer will be responsible for planning, implementing, and monitoring our online marketing strategies across various channels. You will collaborate with cross-functional teams to manage campaigns, analyze performance metrics, and drive growth in our digital channels. Creativity, data-driven thinking, and a deep understanding of current marketing trends are essential for this role.
Key Responsibilities:
Develop, manage, and execute digital marketing campaigns across platforms (Google Ads, social media, email, SEO, etc.).
Create engaging content for social media channels, websites, and email newsletters to drive user engagement.
Optimize the company's digital presence through SEO, SEM, and content strategies.
Monitor, analyze, and report on campaign performance metrics using tools like Google Analytics.
Identify trends, insights, and areas for improvement, making recommendations for optimizing digital efforts.
Manage and grow the company's presence across key social media platforms.
Collaborate with internal teams (designers, developers) to align marketing efforts with brand objectives.
Track and manage online advertising budgets to ensure cost-effective campaigns.
Stay current with emerging trends, best practices, and technologies in digital marketing and online consumer behavior.
Use email marketing tools to nurture leads, engage customers, and drive conversions.
Qualifications:
Experience: Minimum of 3 years of experience in digital marketing or a related role.
Skills:
Strong knowledge of SEO/SEM, Google Analytics, and Google Ads.
Proven experience in social media marketing (Facebook, Instagram, LinkedIn, Twitter).
Proficiency in using email marketing tools (e.g., Mailchimp, HubSpot).
Experience with content creation and copywriting.
Basic knowledge of graphic design tools (e.g., Canva) is an advantage.
Ability to analyze data and metrics to make data-driven decisions.
Familiarity with online advertising platforms and budget management.
Knowledge of marketing automation tools is a plus.
Strong communication, creativity, and problem-solving skills.
Preferred Qualifications:
Experience with paid advertising campaigns (PPC, social ads, etc.).
Knowledge of CRM platforms (e.g., HubSpot, Zoho).
Familiarity with A/B testing for email and ad campaigns.
Understanding of UX/UI principles and how they impact marketing outcomes.
Ability to manage influencer campaigns and partnerships.
Additional Benefits:
Opportunities for growth within a dynamic and innovative environment.
Professional development through training and workshops.
A collaborative work culture focused on creativity and excellence.
Job Type: Full-time
