Brand and Social Media Strategist

1 month ago


Lekki, Lagos, Nigeria Agurate Online Ltd Full time
Job Title: Brand and Social Media Specialist

We are seeking a highly skilled and creative Brand and Social Media Specialist to join our team at Agurate Online Ltd. This is a unique opportunity to develop and implement branding strategies that elevate our brand presence and engage our audience across various platforms.

Key Responsibilities:
  • Branding: Develop and implement branding strategies that align with the company's vision and objectives, ensuring brand consistency across all marketing channels and materials.
  • Social Media Management: Create and execute a comprehensive social media strategy to increase brand visibility and engagement, monitoring social media channels for trends, customer feedback, and interactions.
  • Content Writing and Creation: Produce engaging and informative content for various platforms, including blogs, articles, social media posts, and newsletters, collaborating with the E-commerce team to ensure content aligns with branding initiatives and marketing campaigns.
Personal Attributes:
  • Creativity: Ability to generate innovative ideas and develop unique branding strategies that stand out in a crowded market.
  • Strong Communication Skills: Excellent verbal and written communication skills to effectively convey brand messages and engage with the audience.
  • Attention to Detail: Meticulous in ensuring that all branding and content adhere to guidelines and maintain a high standard of quality.
  • Analytical Mindset: Capable of interpreting data and insights to inform decision-making and optimize campaigns.
  • Customer-Centric Approach: Understanding of customer needs and preferences, with a focus on delivering value and enhancing the customer experience.
  • Resilience: Capability to handle feedback and challenges constructively, using them as opportunities for growth.
Requirements:
  • Bachelor's degree in Marketing, Communications, English, or a related field.
  • 4+ years of experience in branding, and social media management.
  • Proven track record or portfolio of creating successful branding strategies and engaging social media campaigns.
  • Strong writing, editing, and storytelling skills, with the ability to adapt tone and style for different audiences.
  • Proficiency in social media platforms, analytics tools, and content management systems.
  • Excellent attention to detail and a creative mindset.


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