Marketing Expansion Specialist

6 hours ago


Lagos Mainland and Lagos Island, Nigeria GTI Group Full time

Company Overview

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GTI Group is a leading financial institution committed to delivering exceptional customer experiences. We are dedicated to providing innovative banking solutions that cater to the diverse needs of our customers.

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Job Description

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As a SME Marketing Executive at GTI Group, you will play a crucial role in expanding our customer base through strategic marketing initiatives. Your primary objective will be to identify and pursue new business opportunities while optimizing existing relationships. This will involve collaborating with cross-functional teams to develop and execute marketing campaigns that drive revenue growth and increase customer loyalty.

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Key Responsibilities:

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  • Expand the branch customer base by opening new active customer accounts and activating inactive accounts">
  • Create quality risk assets to support the growth of our loan portfolio">
  • Maintain a healthy Portfolio At Risk (PAR) within our internal guidelines">
  • Contribute to revenue and profitability through deposit mobilization and asset optimization">
  • Protect our fixed assets and ensure their proper maintenance and upkeep">
  • Support digital platform adoption and advocate for customer migration to automated channels">
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Requirements

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To excel in this role, you must possess the following skills and qualifications:

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  • A Bachelor's Degree in a relevant field">
  • 1-3 years of experience in banking or a related industry">
  • Excellent analytical and initiative skills">
  • Strong interpersonal and customer-centric skills">
  • Effective marketing and relationship-building skills">
  • Ability to work under pressure and as part of a team">
  • Decision-making and problem-solving aptitude">
  • Working knowledge of data analysis and performance metrics">
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Competencies

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We seek candidates with:

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  • Good knowledge of our bank's products, policies, and regulations">
  • Proficiency in computer systems and software">


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