Business Intelligence Analyst

4 days ago


Abuja, FCT, Nigeria ITC Worldwide INC Full time
Job Overview:

The HubSpot CRM Marketing Analyst is responsible for driving business growth through effective customer relationship management and data-driven marketing strategies. This role requires a unique blend of technical, analytical, and communication skills to optimize CRM workflows, track key marketing metrics, and provide actionable insights to support sales and marketing initiatives.

Main Responsibilities:
  • CRM Management: Administer and optimize the HubSpot CRM platform to ensure data accuracy and integrity, set up and manage contact segmentation, lead scoring, and automated workflows to improve lead management and sales conversions, train and support sales and marketing teams in using HubSpot's CRM functionalities.
  • Data Analysis and Reporting: Analyze data from HubSpot CRM and marketing campaigns to assess the effectiveness of marketing efforts, provide regular reports on key performance indicators (KPIs) such as lead generation, conversion rates, customer lifetime value (CLV), and campaign ROI, identify trends and patterns in customer behavior and recommend improvements for customer engagement and retention.
  • Marketing Campaign Analysis: Track and evaluate the performance of marketing campaigns (email, social media, content marketing, etc.) within HubSpot, monitor the impact of marketing efforts on lead acquisition, nurturing, and conversion rates, collaborate with the marketing team to A/B test campaigns, landing pages, email sequences, and content strategies.
  • Lead Generation and Nurturing: Develop and execute strategies for lead generation through HubSpot's marketing automation tools, optimize landing pages, CTAs, and forms to improve lead capture and conversion, use workflows and segmentation to nurture leads and move them through the sales funnel.
  • Sales and Marketing Alignment: Ensure alignment between the sales and marketing teams by facilitating smooth lead handoffs and tracking sales performance, provide insights to improve collaboration between teams, helping both functions meet their goals more effectively.
  • Customer Retention and Upsell Analysis: Analyze customer data to identify upsell and cross-sell opportunities based on customer behavior and interactions, work with the customer success and sales teams to implement strategies for improving customer retention and reducing churn.
  • CRM Data Quality and Process Improvement: Regularly audit CRM data for accuracy, consistency, and completeness, suggest and implement process improvements for more efficient use of HubSpot CRM across teams.


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