Brand Identity Specialist
6 days ago
Great Brands Nigeria Limited is a leading player in the FMCG sector, dedicated to creating exceptional brands that resonate with consumers.
Salary and BenefitsWe offer a competitive salary range of ₦8,500,000 - ₦12,000,000 per annum, plus benefits including health insurance, retirement plan, and opportunities for professional growth.
Job DescriptionWe are seeking an experienced Brand Identity Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and maintaining a strong brand identity that aligns with our vision and resonates with our target audience.
Your primary objective will be to create and execute comprehensive marketing strategies that drive long-term brand growth, while ensuring consistency across all marketing channels and communications.
- Develop and implement brand guidelines and governance protocols
- Oversee content creation, packaging design, and messaging
- Monitor and evaluate brand perception and work on initiatives to enhance brand affinity and awareness
You will be responsible for developing and implementing comprehensive marketing strategies, including ATL, BTL, and digital marketing initiatives to meet business objectives.
- Conduct market research to identify consumer insights, competitive analysis, and emerging trends
- Plan and execute campaigns that drive brand engagement, customer loyalty, and market penetration
- Manage the marketing budget effectively, ensuring efficient allocation of resources and achieving a high ROI
To be successful in this role, you will need:
- 5+ years of experience in marketing strategy, brand management, and partnership activation within the FMCG, beverage, or luxury sectors
- A proven track record of successfully developing and executing marketing campaigns
- Experience in brand governance and managing creative agencies
- Strong understanding of the Nigerian market landscape and cultural nuances
- Strategic thinking, creativity, project management, and partnership development skills
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