Digital Marketing Strategist

1 day ago


Victoria Island, Nigeria MINISO LIFESTYLE NIGERIA LIMITED Full time

About MINISO:

MINISO is a fast-growing international retail chain brand with over 6000 stores across Europe, Asia, Africa, America and Oceania. We have established strategic partnerships with over 100 countries.

We focus on fashionable and relaxed high-quality lifestyle products including electronics, personal care and beauty, home essentials, sports, gifts, toys, stationery, seasonal products, amongst many others.

In addition to quality and creativity, we value the shopping experience of our customers and dedicate ourselves to being a fashionable, close-to-life brand that provides customers with a better shopping experience.

Our company has helped hundreds of entrepreneurs own their business globally and has gained a lot of popularity among global brands due to our core brand edges, resulting in a new market trend of superior product consumption.

MINISO Nigeria officially opened the first store in Lagos in 2017 and now has several stores in the country.

About the Role:

Job Description
  • Develop, execute and analyze online and offline marketing campaigns and events in alignment with business goals.
  • Creation of digital content and creatively handle various online marketing tools (e.g. website, blogs, press releases, podcasts etc.).
  • Manage our social media account and drive traffic.
  • Enhance the company's online presence to boost brand awareness.
  • Suggest and implement direct marketing methods to increase profitability.
  • Collaborate with the media team as well as other teams to coordinate our marketing, advertising, brand awareness and promotional activities.
  • Develop and generate new corporate clients and channel of business in franchising, bulk purchases etc.
  • Develop strategic partnerships and networks in line with management objectives and targets.
  • Generating revenue as periodically communicated by management, that will increase sales and profitability.
  • Acquire new clients (Attract prospects, Build Engagement, and Convert Opportunities/ Leads to Clients).
  • Carry out other marketing activities required to boost sales.


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