Digital Marketing Strategist

2 days ago


Victoria Island, Nigeria IBIC Holdings Full time

Job Description

We are seeking a highly skilled Digital Marketing Specialist to drive online engagement, lead generation, and website sales. This role is essential for growing our brand presence, optimizing digital strategies, and contributing to revenue growth.

Key Responsibilities:

  • Develop and execute integrated digital marketing campaigns across social media, SEO, SEM, paid ads, and email marketing.
  • Oversee and optimize website content, ensuring an engaging user experience and improved sales conversions.
  • Drive targeted traffic and design conversion funnels to turn visitors into customers.
  • Create and manage content across multiple channels, including TikTok, LinkedIn, Instagram, Facebook, and Twitter, ensuring brand consistency and audience engagement.
  • Implement both on-page and off-page SEO strategies while managing SEM campaigns (Google Ads, Bing Ads) for maximum ROI.
  • Develop and optimize pay-per-click (PPC) campaigns across Google Ads, Facebook Ads, and Instagram Ads.
  • Monitor KPIs, analyze digital performance, and provide data-driven insights and recommendations.
  • Work closely with sales teams, align marketing efforts with business goals, and manage the company's digital reputation.


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