Content Strategist

2 days ago


Ikeja, Lagos, Nigeria FMC Agency Limited Full time
Job Title: Content Strategist/Art Manager

The Content Strategist/Art Manager is a dual-role professional responsible for developing and executing compelling content strategies while overseeing creative design and visual branding. This role requires a mix of creativity, strategic planning, and leadership to ensure cohesive messaging and aesthetics across all channels.

About FMC Agency Limited:
FMC Agency Limited is a marketing agency seeking an experienced Content Strategist/Art Manager to join our team. The ideal candidate will collaborate with multiple teams to drive brand awareness, audience engagement, and marketing effectiveness.

Key Responsibilities
  • Develop and implement comprehensive content strategies that align with the company's goals and brand voice.
  • Conduct content audits to identify gaps and opportunities across digital, social, and print platforms.
  • Plan and manage content calendars, ensuring timely delivery of campaigns.
  • Research industry trends and audience preferences to inform content creation.
  • Write, edit, and optimize high-quality content for various mediums, including blogs, newsletters, and social media.
  • Oversee the creation of visual assets, ensuring brand consistency and alignment with strategic objectives.
  • Collaborate with other creatives to produce engaging visuals and multimedia content.
  • Provide creative direction for campaigns, photo shoots, and visual storytelling initiatives.
  • Evaluate artwork and visuals to ensure they meet technical specifications and aesthetic standards.
  • Manage and maintain the brand's visual identity guidelines.
  • Collaborate with marketing, product, and sales teams to align content and visuals with organizational objectives.
  • Monitor and analyze the performance of content and visual campaigns using metrics and analytics tools.

Requirements
  • A minimum of 4-5 years of experience as a creative and content creator in a marketing, advertising, or creative agency environment.
  • Bachelor's degree in Graphic Design, Visual Arts, Fine Arts, Advertising, or a related field.
  • Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, After Effects).
  • Understanding of print production processes and technical specifications.
  • Strong visual storytelling ability and attention to detail in delivering impactful, brand-aligned designs.
  • Ability to articulate design ideas clearly, both verbally and in writing, to clients and internal teams.

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