Content Strategist
2 days ago
The Content Strategist/Art Manager is a dual-role professional responsible for developing and executing compelling content strategies while overseeing creative design and visual branding. This role requires a mix of creativity, strategic planning, and leadership to ensure cohesive messaging and aesthetics across all channels.
About FMC Agency Limited:
FMC Agency Limited is a marketing agency seeking an experienced Content Strategist/Art Manager to join our team. The ideal candidate will collaborate with multiple teams to drive brand awareness, audience engagement, and marketing effectiveness.
Key Responsibilities
- Develop and implement comprehensive content strategies that align with the company's goals and brand voice.
- Conduct content audits to identify gaps and opportunities across digital, social, and print platforms.
- Plan and manage content calendars, ensuring timely delivery of campaigns.
- Research industry trends and audience preferences to inform content creation.
- Write, edit, and optimize high-quality content for various mediums, including blogs, newsletters, and social media.
- Oversee the creation of visual assets, ensuring brand consistency and alignment with strategic objectives.
- Collaborate with other creatives to produce engaging visuals and multimedia content.
- Provide creative direction for campaigns, photo shoots, and visual storytelling initiatives.
- Evaluate artwork and visuals to ensure they meet technical specifications and aesthetic standards.
- Manage and maintain the brand's visual identity guidelines.
- Collaborate with marketing, product, and sales teams to align content and visuals with organizational objectives.
- Monitor and analyze the performance of content and visual campaigns using metrics and analytics tools.
Requirements
- A minimum of 4-5 years of experience as a creative and content creator in a marketing, advertising, or creative agency environment.
- Bachelor's degree in Graphic Design, Visual Arts, Fine Arts, Advertising, or a related field.
- Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, After Effects).
- Understanding of print production processes and technical specifications.
- Strong visual storytelling ability and attention to detail in delivering impactful, brand-aligned designs.
- Ability to articulate design ideas clearly, both verbally and in writing, to clients and internal teams.
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