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Digital Fashion Retail Lead
17 hours ago
We are seeking a highly skilled Digital Fashion Retail Lead to lead the planning and execution of brand strategies, marketing campaigns, and customer engagement initiatives.
This role will drive brand growth, enhance market visibility, and optimize the customer journey to align with our mission of providing stylish and affordable fashion.
- Key Responsibilities:
- Develop strategic plans to position us as a leading fashion retailer in the Nigerian and African markets.
- Lead cross-functional teams to execute multi-channel marketing campaigns and customer engagement initiatives.
- Collaborate with the e-commerce team to deliver seamless online shopping experiences.
- Design and implement data-driven marketing strategies to maximize ROI.
- Oversee content creation, ensuring relevance, creativity, and alignment with brand voice.
Requirements:
Bachelor's Degree in Marketing, Business Administration, or a related field.
5 - 10 years of experience in brand management and marketing within retail or e-commerce industries, with at least 3 years in a managerial role.
Proven track record of driving business growth through digital marketing strategies.
Familiarity with CRM systems and e-commerce platforms.
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