Strategic Marketing Professional
4 weeks ago
We are seeking a highly skilled Strategic Marketing Professional to join our team at Sigma Consulting Group. This is an exciting opportunity for a talented marketing professional to drive our marketing and promotional activities, attract potential borrowers, and expand our customer base.
About the Role- Develop and execute effective marketing strategies to promote our micro-lending services and products.
- Conduct market research to identify opportunities and trends in the microfinance industry.
- Create and manage marketing campaigns across various channels, including digital, social media, and traditional channels.
- Build and maintain relationships with key stakeholders, including clients, partners, and community organizations.
- Collaborate with the sales team to ensure alignment between marketing efforts and business objectives.
- Develop marketing materials, such as brochures, presentations, and promotional materials.
- Participate in events, conferences, and networking opportunities to enhance the company's visibility.
- Monitor and analyze the performance of marketing initiatives, providing regular reports and recommendations for improvement.
- Bachelor's degree in marketing, Business, or a related field.
- Minimum 4 years experience as a Marketing Executive, preferably in the financial or microfinance sector.
- Familiarity with micro-lending products and services.
The successful candidate will receive a competitive salary of **350,000** per annum, plus benefits and opportunities for professional growth and development.
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