Strategic Fashion Retail Manager

1 month ago


Lekki, Lagos, Nigeria Agurate Online Limited Full time

We are seeking a highly skilled Strategic Fashion Retail Manager to lead our brand growth and market visibility initiatives in Nigeria and Africa.

This role will drive business expansion, enhance customer engagement, and optimize the online shopping experience to align with Agu.ng's mission of providing stylish and affordable fashion.

About this role:

  • Develop and implement comprehensive brand strategies to position Agu.ng as a leading fashion retailer in the region.
  • Lead multi-channel marketing campaigns to acquire, engage, and retain customers.
  • Optimize digital marketing strategies to maximize ROI, including SEO, paid advertising, email marketing, and influencer partnerships.
  • Enhance customer loyalty by designing innovative engagement programs and events.
  • Collaborate with the e-commerce team to deliver seamless online shopping experiences.
  • Partner with internal departments to align marketing initiatives with business objectives.
  • Oversee content creation to ensure relevance, creativity, and alignment with brand voice.

Requirements:

  • Bachelor's Degree in Marketing, Business Administration, or a related field (Master's degree is an advantage).
  • 5-10 years of experience in brand management and marketing within retail or e-commerce industries, with at least 3 years in a managerial role.
  • Proficiency in marketing tools like Google Analytics, SEMrush, or HubSpot.
  • Strong understanding of digital marketing, content marketing, and social media strategies.
  • Familiarity with CRM systems and e-commerce platforms.

Estimated salary: ₦7,000,000 - ₦12,000,000 per annum.



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