Strategic Marketing Specialist

3 weeks ago


Lekki, Lagos, Nigeria Sigma Consulting Group Full time

We are seeking a dynamic and results-driven marketing professional to spearhead marketing efforts at Sigma Consulting Group.

Job Summary

The ideal candidate will have a deep understanding of the microfinance industry, with a proven track record of developing successful marketing campaigns that drive customer acquisition and business growth.

Key Responsibilities:
  • Design and implement marketing strategies to promote micro-lending products and services.
  • Conduct thorough market research to identify trends, opportunities, and competitive landscapes in the microfinance sector.
  • Create and manage marketing campaigns across multiple platforms, including digital, social media, and traditional media.
  • Build and nurture relationships with clients, partners, and key stakeholders to strengthen brand loyalty.
  • Collaborate closely with sales teams to align marketing initiatives with business objectives, ensuring seamless customer engagement.
  • Track and analyze the effectiveness of marketing efforts, providing insights and recommendations for optimization.
  • Stay up to date with industry developments, competitor activities, and regulatory shifts to adapt marketing strategies as needed.
Requirements:

Bachelor's degree in Marketing, Business Administration, or a related field.

At least 4 years of experience in a marketing role, preferably within the financial or microfinance sector.

Strong understanding of micro-lending products and the financial services landscape.

Salary and Benefits

We offer an estimated annual salary of 350,000, commensurate with qualifications and experience. Additional benefits include opportunities for professional growth and development.



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