Digital Media Strategist

7 hours ago


Lagos, Lagos, Nigeria Aviot Industries Nigeria Full time
Job Description:

As a Digital Media Strategist at Aviot Industries Nigeria, you will be responsible for developing and implementing a comprehensive social media strategy that enhances the CEO's online presence, boosts the company's brand reputation, and fosters thought leadership.

You will manage the CEO's social media profiles, create engaging content, and cultivate online communities to support business objectives.

This is an exciting opportunity for a seasoned professional to lead our digital media efforts and contribute to the company's growth and success.

Key Responsibilities:

Strategy and Planning:
• Develop a social media strategy aligned with company goals and CEO's objectives.
• Conduct social media audits and analyze metrics to optimize performance.
• Identify trends, opportunities, and risks in the social media landscape.

Content Creation and Curation:
• Craft compelling, CEO-approved content (posts, tweets, articles, videos).
• Develop content calendars, ensuring consistency and timely posting.
• Source and curate relevant third-party content.

Platform Management:
• Manage and maintain CEO's social media profiles (Twitter, LinkedIn, Facebook, Instagram).
• Ensure profile consistency, branding, and optimization.
• Monitor and respond to comments, messages, and reviews.

Engagement and Community Building:
• Foster online relationships with stakeholders, influencers, and industry leaders.
• Encourage CEO's participation in social media conversations.
• Develop and execute social media campaigns.

Analytics and Reporting:
• Track key performance indicators (KPIs): engagement, reach, sentiment.
• Analyze metrics to inform future content and strategy.
• Provide regular social media reports to the CEO and Communications Director.

Crisis Management:
• Monitor social media for potential crises or reputation threats.
• Develop and implement crisis management plans.
• Collaborate with Communications and PR teams.

Collaboration and Support:
• Work closely with Communications, PR, Marketing, and other teams.
• Provide social media guidance and training to CEO and staff.
• Support CEO's speaking engagements and events.

Requirements:

• 3+ years of social media management experience.
• Strong understanding of social media platforms, algorithms, and analytics.
• Excellent writing, editing, and visual content creation skills.
• Ability to work independently and under pressure.
• Strong communication, collaboration, and problem-solving skills.
• Familiarity with social media management tools (Hootsuite, Sprout Social).
• Bachelor's degree in Communications, Marketing, Journalism, or related field.

Salary: $80,000 - $110,000 per year

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