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Digital Marketing Strategist

1 week ago

Victoria Island, Nigeria IBIC Holdings Full time

Job Description:

We are seeking a highly skilled Digital Marketing Strategist to drive online engagement, lead generation, and e-commerce growth. This role is essential for growing our brand presence, optimizing digital strategies, and contributing to revenue growth.

Key Responsibilities:

  • Develop and execute integrated digital marketing campaigns across social media, SEO, SEM, paid ads, and email marketing.
  • Oversee and optimize website content, ensuring an engaging user experience and improved sales conversions.
  • Drive targeted traffic and design conversion funnels to turn visitors into customers.
  • Create and manage content across multiple channels, including TikTok, LinkedIn, Instagram, Facebook, and Twitter, ensuring brand consistency and audience engagement.
  • Implement both on-page and off-page SEO strategies while managing SEM campaigns (Google Ads, Bing Ads) for maximum ROI.
  • Develop and optimize pay-per-click (PPC) campaigns across Google Ads, Facebook Ads, and Instagram Ads.
  • Monitor KPIs, analyze digital performance, and provide data-driven insights and recommendations.
  • Work closely with sales teams, align marketing efforts with business goals, and manage the company's digital reputation.

Qualifications & Skills:

  • Proven experience in digital marketing, social media management, and content strategy.
  • Proficiency in Google Analytics, Google Ads, Facebook Business Manager, and SEO tools.
  • Strong understanding of lead generation strategies and conversion optimization.
  • Excellent communication and creative skills, with experience in content creation.
  • Ability to analyze data, track performance metrics, and optimize campaigns.