Product Growth Strategist

2 weeks ago


Lagos, Lagos, Nigeria TALENT by venstrap Full time
Unlock Business Success with our Product Growth Team

We are Talent by venstrap, a forward-thinking company that empowers beauty and wellness entrepreneurs to thrive. As a Product Growth Manager, you will play a pivotal role in driving product positioning and growth strategies that resonate with our customers.

Your Key Responsibilities:

  • Develop and Execute Product Positioning Strategies: Leverage unique customer insights to craft compelling product messaging that drives demand and retention.
  • Build and Manage Buyer Personas: Develop detailed buyer personas and incorporate insights into messaging to optimize marketing initiatives.
  • Owning Product Launches: Define success metrics for product adoption and revenue, and collaborate with cross-functional teams to execute multi-channel launches.
  • Cross-Functional Collaboration: Work with product management, customer support, and demand generation teams to develop go-to-market strategies and drive launches.
  • Marketing Content Creation: Develop marketing collateral (sales decks, product guides, case studies) to effectively communicate product value propositions.
  • Performance Analysis: Monitor and analyze key performance indicators (KPIs) to measure marketing initiative effectiveness and optimize strategies.

Your Qualifications:

  • 4+ years of Product Marketing Experience: In SaaS, fintech, or strong B2C brands.
  • Strong Positioning and Messaging Skills: Developing campaigns for SaaS or fintech products with a focus on highlighting differentiation.
  • Customer Persona Development: Identifying and building core customer personas and segmentation frameworks into product and go-to-market strategies.
  • Project Management and Presentation Skills: Comfortable presenting findings and recommendations to leadership and cross-functional stakeholders.
  • Data Analysis and Decision-Making: Strong command of quantitative and qualitative data analysis and using data to drive decision-making.

The Ideal Candidate: A self-starter who can take ownership of projects and drive them to completion with minimal direction. Passionate about leading through change in fast-paced environments. Estimated salary: $120,000 - $180,000 per year.



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