Product Growth Strategist
2 weeks ago
We are Talent by venstrap, a forward-thinking company that empowers beauty and wellness entrepreneurs to thrive. As a Product Growth Manager, you will play a pivotal role in driving product positioning and growth strategies that resonate with our customers.
Your Key Responsibilities:
- Develop and Execute Product Positioning Strategies: Leverage unique customer insights to craft compelling product messaging that drives demand and retention.
- Build and Manage Buyer Personas: Develop detailed buyer personas and incorporate insights into messaging to optimize marketing initiatives.
- Owning Product Launches: Define success metrics for product adoption and revenue, and collaborate with cross-functional teams to execute multi-channel launches.
- Cross-Functional Collaboration: Work with product management, customer support, and demand generation teams to develop go-to-market strategies and drive launches.
- Marketing Content Creation: Develop marketing collateral (sales decks, product guides, case studies) to effectively communicate product value propositions.
- Performance Analysis: Monitor and analyze key performance indicators (KPIs) to measure marketing initiative effectiveness and optimize strategies.
Your Qualifications:
- 4+ years of Product Marketing Experience: In SaaS, fintech, or strong B2C brands.
- Strong Positioning and Messaging Skills: Developing campaigns for SaaS or fintech products with a focus on highlighting differentiation.
- Customer Persona Development: Identifying and building core customer personas and segmentation frameworks into product and go-to-market strategies.
- Project Management and Presentation Skills: Comfortable presenting findings and recommendations to leadership and cross-functional stakeholders.
- Data Analysis and Decision-Making: Strong command of quantitative and qualitative data analysis and using data to drive decision-making.
The Ideal Candidate: A self-starter who can take ownership of projects and drive them to completion with minimal direction. Passionate about leading through change in fast-paced environments. Estimated salary: $120,000 - $180,000 per year.
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