
Director of E-commerce and Digital Experience
5 hours ago
As a key member of the Campus Technologies Ltd team, the Director of E-commerce and Digital Experience will play a crucial role in driving business growth through effective digital marketing strategies. The ideal candidate will have a deep understanding of digital marketing channels, analytics, and performance-driven campaigns to drive engagement and conversions.
Responsibilities:- Develop and implement a comprehensive digital marketing strategy that aligns with the company's overall business objectives.
- Manage all digital channels, including social media, SEO, PPC, email marketing, and content marketing.
- Optimize the institute's website and landing pages to improve user experience and lead generation.
- Monitor and analyze digital marketing performance using tools like Google Analytics and social media insights.
- Create and manage paid advertising campaigns on platforms like Google Ads, Facebook, Instagram, and LinkedIn.
- Develop engaging content, including blog posts, videos, and graphics, to promote courses and student success stories.
- Collaborate with the admissions and sales teams to align marketing efforts with enrollment goals.
- Stay updated with industry trends, emerging technologies, and best practices in digital marketing.
- Monitor competitors and suggest strategies to maintain a competitive edge.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- A minimum of 2 years of experience in digital marketing, preferably in the education or training sector.
- Strong knowledge of SEO, SEM, Google Ads, and social media advertising.
- Proficiency in digital marketing tools like Google Analytics, Meta Business Suite, Mailchimp, and CRM software.
- Excellent content creation and copywriting skills.
- A strong analytical mindset with the ability to interpret data and optimize campaigns.
- The ability to work in a fast-paced environment and meet sales-driven targets.
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