Senior Marketing Strategist

1 month ago


Ibadan, Oyo State, Nigeria Coscharis Beverages Full time
Job Description

We are seeking a highly skilled Senior Marketing Strategist to join our team at Coscharis Beverages.

About the Role

This is a senior-level position that requires a deep understanding of marketing principles and strategies. As a Senior Marketing Strategist, you will be responsible for developing and executing comprehensive marketing plans that drive business growth and revenue.

You will work closely with cross-functional teams to identify market opportunities, develop targeted marketing campaigns, and measure their effectiveness.

Key Responsibilities
  • Develop and implement marketing strategies that align with business objectives
  • Collaborate with sales, marketing, advertising, product design, and product development teams to plan promotional marketing campaigns
  • Create editorial and content creation calendars for various media platforms and outlets
  • Assist with the design, negotiation, and placement of billboards, traditional media ads on TV and radio, social media ads, and email blasts (Note: Email blasts not applicable in this description)
  • Produce a brand style guide that best captures the company's voice and mission
  • Help team leads set, allocate, and monitor the budget of each project
  • Meet with clients to discuss brand guidelines, goals, budget, and timelines
  • Conduct market research to determine a target audience's needs, wants, habits, interests, and other relevant factors used in creating targeted marketing campaigns
  • Research previous successful campaigns to understand what worked, what didn't, and what can be improved
  • Review the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary
Requirements
  • Bachelor's degree in Marketing, Communications, or related field
  • Minimum 5 years of experience in marketing, preferably in a senior role
  • Proven track record of developing and executing successful marketing campaigns
  • Strong analytical and problem-solving skills
  • Excellent communication and project management skills
Salary and Benefits

The salary range for this position is $80,000 - $120,000 per year, depending on experience.

We offer a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.



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