Brand and Communications Strategist

2 days ago


Lagos, Lagos, Nigeria Work in Nigeria Full time

Job Summary

Key Responsibilities
  • Develop and implement comprehensive brand communication strategies to enhance our reputation in the event management industry.
  • Maintain consistency in brand messaging across all channels and platforms to ensure a unified image.
  • Collaborate with marketing, PR, and product teams to align communication efforts and drive business objectives.
  • Monitor market trends to inform communication strategies and stay ahead of the competition.
  • Oversee the creation of compelling content for various media outlets to showcase our expertise.
  • Manage relationships with external agencies and partners to deliver high-quality services.
  • Lead crisis communication efforts to protect our reputation and maintain stakeholder trust.
  • Analyze the effectiveness of communication campaigns and adjust strategies as needed to optimize results.

Requirements

Qualifications
  • Bachelor's degree in Marketing, Communications, or a related field from a reputable institution.
  • A minimum of 5 years of experience in brand management or communications leadership roles, preferably in the event management industry.
  • Strong understanding of branding principles, consumer behavior, and market trends.
  • Excellent written and verbal communication skills to effectively convey our message.
  • Ability to think strategically and execute creatively to drive business growth.
  • Experience managing cross-functional teams and external partners to achieve shared goals.
  • Proficiency in digital marketing and social media platforms to leverage their potential.
  • Strong analytical skills to measure campaign performance and make data-driven decisions.


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