Digital Marketing Strategist

13 hours ago


Abuja, FCT, Nigeria ITC WORLDWIDE Full time
Job Description

We are seeking a highly skilled Digital Marketing Strategist to join our team at ITC WORLDWIDE. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies to drive business growth and lead generation.

About the Role
  • Develop and execute digital marketing plans to achieve business objectives and sales targets
  • Create and implement content marketing strategies to engage target audiences and build brand awareness
  • Leverage search engine optimization (SEO) techniques to improve website visibility and ranking
  • Manage and optimize paid advertising campaigns across multiple channels, including Google Adwords and LinkedIn
  • Monitor and analyze website analytics to inform data-driven marketing decisions
Responsibilities
  • Become an expert on ITC marketing positioning, differentiators, and target audience
  • Own content calendar creation, coordination, and execution with input from practices
  • Manage content copywriters, reviewing and approving their work
  • SUPPORT THE CREATION OF MESSAGING AND COPY FOR MARKETING TACTICS, INCLUDING WEBSITE COPY, PAID ADS, SOCIAL MEDIA, WEBINARS, GUIDES, INFOSGRAPHS, VIDEOS, ETC.
  • LEAD THE SUCCESSFUL COORDINATION AND EXECUTION OF WEBINARS AND EVENTS


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