Digital Marketing Manager
5 days ago
Company Description
Easywin Lottery Company is an innovative and interactive lottery service focused on creating multiple winning opportunities to improve the lives of individuals, families, and communities. Operating in Kenya, Uganda, Zambia, and now Nigeria, Easywin offers a range of regulated gaming products and lottery management services. The company's offerings include online and instant lotteries, with plans to expand into electronic gaming machines, sports betting, and commercial services. Easywin's mission is to become the leading and most reputable lottery company in every country it operates.
Role Description
This is a full-time on-site role for a Digital Marketing Manager located in Lagos Mainland. The Digital Marketing Manager will oversee development and execution of digital marketing strategies, manage social media campaigns, conduct web analytics, and optimize lead generation efforts. Responsibilities include monitoring and analyzing campaign performance, implementing effective marketing plans, and ensuring brand consistency across digital platforms.
Qualifications
- Strong skills in Social Media Marketing and Lead Generation
- Proficiency in Digital Marketing, including strategy development and execution
- Knowledge and experience with Marketing and Web Analytics tools
- Excellent communication and organizational skills
- Ability to analyze data and optimize campaigns for performance
- Experience in the gaming or lottery industry is a plus
- Bachelor's degree in Marketing, Business, or a related field
- Ability to work effectively on-site with the team in Lagos Mainland
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