Marketing Associate

1 week ago

Lagos, Lagos, Nigeria Apex Pharmalabs Full time
  • The Marketing Associate will support the execution of marketing initiatives to increase brand awareness, customer traffic, and sales across pharmacy outlets.
  • The role involves coordinating in-store and digital marketing activities, supporting promotional campaigns, and working closely with store teams to drive customer engagement and loyalty.

Responsibilities

  • Execute marketing campaigns across multiple pharmacy outlets.
  • Coordinate and manage in-store promotions, activations, and community health outreach programs
  • Execute and monitor specific digital channels (social, website, SMS, WhatsApp, basic ads)
  • Work closely with store teams to ensure smooth rollout of promotions and brand consistency.
  • Responsible for driving walk-in traffic, repeat visits, and conversions
  • Work with store managers to convert first time walk in customers to repeat customers.
  • Execution of hyperlocal marketing around each pharmacy location
  • Community engagement initiatives (schools, religious centres, estates, SMEs)
  • Support partnership initiatives with NGOs, HMOs, and community health organizations
  • Track and analyze campaign performance, foot traffic, and sales impact
  • Manage relationships with vendors, printers, and activation partners
  • Conduct competitor and market analysis and turn insights into actionable recommendations
  • Support loyalty programs and customer retention initiatives
  • Contribute creative ideas for growth experiments and local marketing tactics

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • 2–4 years of relevant marketing experience in retail, FMCG, healthcare, or startup environment
  • Basic experience with Meta (Facebook/Instagram) and Google ads
  • WhatsApp and SMS marketing execution
  • Ability to track performance using Excel / Google Sheets
  • Understanding of Nigerian retail and healthcare consumer behaviour
  • Ability to adapt campaigns to different neighbourhood demographics.
  • Strong execution and project coordination skills
  • Ability to create basic marketing materials using tools like Canva and brief designers effectively
  • Hands-on experience with both offline and digital marketing
  • Ability to work independently and collaborate closely with store managers and sales

Key Competencies:

  • Strong organizational and coordination skills
  • Attention to detail
  • Customer-focused approach
  • Problem-solving and adaptability
  • Collaboration and teamwork

Working Condition:

  • Office-based with occasional visits to pharmacy outlets
  • May require occasional weekend or after-hours work during health outreach campaigns.

Method of Application

Interested and qualified candidates should send their CV to: .comusing the Job Position as the subject of the mail.

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