Digital Marketing Analyst

19 hours ago


Lagos, Lagos, Nigeria ARM Holding Company Limited Full time

Digital Performance & Campaign Management

  • Design, deploy, and optimize digital marketing campaigns across multiple platforms (Google Ads, Meta, programmatic, email, and ARM digital assets) to drive acquisition, engagement, and conversion.
  • Manage full-funnel campaign performance, including awareness, consideration, conversion, and retention, to meet business KPIs.
  • Implement end-to-end campaign tracking, including event tracking, conversion tracking, and tag management across websites and apps.

Advanced Data Analytics & Insights

  • Analyze cross-channel marketing data (traffic, engagement, conversions, retention, demographics, and behaviour) to evaluate performance and recommend optimisation strategies.
  • Build dashboards and reports using Google Analytics or Power BI to track and visualize KPIs.
  • Conduct cohort analysis, funnel analysis, attribution modeling, and customer segmentation to support decision-making.
  • Produce actionable insights and present learnings to internal teams regularly.

Digital Asset & Web Optimization

  • Support website and landing page optimization using SEO best practices, heatmaps, session recordings, and user behavior insights.
  • Conduct A/B tests and experimentation frameworks to improve digital funnels and conversion rates.
  • Ensure ARM digital assets (web, landing pages, app touchpoints) are fully optimized for performance, UX, and conversion.

Email, CRM & Marketing Automation

  • Deploy automated email, CRM, and retention campaigns using marketing automation tools.
  • Execute segmentation, personalisation, and drip campaigns based on customer lifecycle and behavioural data.
  • Analyze email campaign performance and recommend continuous improvements.

Competitive & Market Intelligence

  • Conduct detailed competitive analysis to identify opportunities, gaps, and digital trends in the financial services industry.
  • Monitor digital marketing trends, emerging tools, and best practices, advising the business on innovations that can drive performance. 

Cross-Functional Collaboration

  • Work closely with Brand, Digital, Product, CX, and Data teams to align digital strategies with business goals.
  • Provide digital insights that support go-to-market strategies, product launches, and major campaigns across business units.
  • Ensure compliance with ARCON, SEC, and internal brand guidelines for all digital communications.

Reporting & Performance Accountability

  • Produce performance reports covering KPIs such as CAC, CPL, ROAS, MQL quality, funnel performance, and retention metrics.
  • Report on product-related performance metrics, including churn rate, CLV, adoption rate, reactivation numbers, and digital revenue contribution. 
  • Recommend strategic actions to optimise spend, improve ROI, and increase efficiency of digital marketing investments.


Education
  • Bachelor's degree from an accredited institution (Marketing, Economics, Statistics, Computer Science, Business, or related fields).
  • Certification in digital analytics (Google Analytics 4 required).
  • Professional certification in digital marketing (Google Ads, Meta Blueprint, HubSpot, or CIM).

Experience

  • 4-6 years hands-on experience in digital marketing, performance marketing, digital analytics, or growth marketing.
  • Demonstrated experience managing paid digital campaigns, analytics platforms, and marketing automation tools.

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