Digital Marketing Analyst
19 hours ago
Digital Performance & Campaign Management
- Design, deploy, and optimize digital marketing campaigns across multiple platforms (Google Ads, Meta, programmatic, email, and ARM digital assets) to drive acquisition, engagement, and conversion.
- Manage full-funnel campaign performance, including awareness, consideration, conversion, and retention, to meet business KPIs.
- Implement end-to-end campaign tracking, including event tracking, conversion tracking, and tag management across websites and apps.
Advanced Data Analytics & Insights
- Analyze cross-channel marketing data (traffic, engagement, conversions, retention, demographics, and behaviour) to evaluate performance and recommend optimisation strategies.
- Build dashboards and reports using Google Analytics or Power BI to track and visualize KPIs.
- Conduct cohort analysis, funnel analysis, attribution modeling, and customer segmentation to support decision-making.
- Produce actionable insights and present learnings to internal teams regularly.
Digital Asset & Web Optimization
- Support website and landing page optimization using SEO best practices, heatmaps, session recordings, and user behavior insights.
- Conduct A/B tests and experimentation frameworks to improve digital funnels and conversion rates.
- Ensure ARM digital assets (web, landing pages, app touchpoints) are fully optimized for performance, UX, and conversion.
Email, CRM & Marketing Automation
- Deploy automated email, CRM, and retention campaigns using marketing automation tools.
- Execute segmentation, personalisation, and drip campaigns based on customer lifecycle and behavioural data.
- Analyze email campaign performance and recommend continuous improvements.
Competitive & Market Intelligence
- Conduct detailed competitive analysis to identify opportunities, gaps, and digital trends in the financial services industry.
- Monitor digital marketing trends, emerging tools, and best practices, advising the business on innovations that can drive performance.
Cross-Functional Collaboration
- Work closely with Brand, Digital, Product, CX, and Data teams to align digital strategies with business goals.
- Provide digital insights that support go-to-market strategies, product launches, and major campaigns across business units.
- Ensure compliance with ARCON, SEC, and internal brand guidelines for all digital communications.
Reporting & Performance Accountability
- Produce performance reports covering KPIs such as CAC, CPL, ROAS, MQL quality, funnel performance, and retention metrics.
- Report on product-related performance metrics, including churn rate, CLV, adoption rate, reactivation numbers, and digital revenue contribution.
- Recommend strategic actions to optimise spend, improve ROI, and increase efficiency of digital marketing investments.
Education
- Bachelor's degree from an accredited institution (Marketing, Economics, Statistics, Computer Science, Business, or related fields).
- Certification in digital analytics (Google Analytics 4 required).
- Professional certification in digital marketing (Google Ads, Meta Blueprint, HubSpot, or CIM).
Experience
- 4-6 years hands-on experience in digital marketing, performance marketing, digital analytics, or growth marketing.
- Demonstrated experience managing paid digital campaigns, analytics platforms, and marketing automation tools.
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