Growth & Performance Marketing Manager

2 days ago

Lekki, Lagos, Nigeria Oasis Peak Solutions Limited Full time ₦1,500,000 - ₦3,000,000 per year

INDUSTRY: E-commerce (Fashion)

LOCATION: Lekki, Lagos

The Growth & Marketing Manager will drive all strategic and operational marketing efforts for our client- a leading multi-brand fashion-tech platform. This role combines leadership, data-driven growth strategy, and brand management to deliver measurable business expansion, stronger brand visibility, and sustained customer engagement. The ideal candidate is both creative and analytical , capable of designing campaigns, leading internal teams, managing budgets, and leveraging analytics to drive results.

Key Responsibilities:

1. Strategic Leadership

  • Develop and execute marketing strategies that align with the company's overall business objectives.
  • Translate business goals into actionable, measurable marketing plans.
  • Lead the Marketing, Creative, and Performance teams to deliver consistent growth.
  • Define quarterly and annual marketing KPIs.

2. Brand Management

  • Strengthen the company's positioning as Nigeria's top fashion-tech platform.
  • Oversee branding, content direction, and visual identity across all channels.
  • Manage influencer relations, brand collaborations, and PR initiatives.
  • Ensure brand tone remains consistent and aspirational across campaigns.

3. Growth & Campaign Management

  • Plan and oversee marketing campaigns (including "
    Made to Drip
    " and future launches).
  • Track results and ensure positive ROI on all marketing spends.
  • Experiment with acquisition and retention strategies (discounts, loyalty programs, etc.).

4. Performance & Digital Marketing

  • Lead paid ads, email marketing, SEO, influencer programs, and affiliate systems.
    •
  • Monitor and improve key metrics: CAC, CTR, CVR, LTV.
  • Develop reports and dashboards using analytics tools.
  • Implement a structured affiliate and referral program for creators and micro-influencers.

5. Cross-Department Collaboration

  • Partner with Brand Relations for brand campaigns and exclusive collections.
  • Work with Tech to optimize website/app UX and data integration.
  • Collaborate with Logistics & Customer Service for seamless fulfillment during campaigns.

6. Team Leadership

  • Build and manage an internal marketing team with clear roles and accountability.
    •
  • Mentor team members and set performance targets.
  • Foster a data-driven, creative, and proactive work culture.

Qualifications

  • Minimum of 5 years in digital marketing, growth management, or e-commerce.
    •
  • Proven track record managing campaigns with measurable ROI.
  • Experience leading cross-functional marketing teams.
  • Strong knowledge of analytics, media buying, influencer strategy, and fashion/lifestyle marketing.
  • Excellent communication and leadership skills.

Compensation

  • 250,000 NGN net monthly + performance-based bonuses + equity consideration based on performance after 12 months.

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