Digital and Content Marketing Executive

is a next-generationAI-powered meeting assistantdesigned for enterprises — especially highly regulated industries such asFinancial Services, Healthcare, Energy, Public Sector, and Telecoms.Our solution automates:Meeting transcriptionIntelligent summarizationAction item extractionCompliance-friendly data handling (On-prem, Private Cloud, or Customer Azure Tenant)AI-driven insights across Teams, Zoom, Google Meet, phone calls, and enterprise knowledge bases is rapidly scaling across Africa and North America. We are looking for a Digital & Content Marketing Manager to expand our brand presence, generate qualified leads, and execute both digital and offline marketing initiatives.The RoleThe Digital & Content Marketing Executive will lead theend-to-end marketing enginefor — including brand visibility, digital demand generation, content production, event marketing, offline marketing, and product storytelling.This role requires a creative strategist who understandsAI SaaS, enterprise buying journeys, and marketing to compliance-driven organizations. You will shape Acumeet's voice in the market, support sales pipeline growth, and deliver campaigns that convert.Key Responsibilities1. Digital Marketing ExecutionLead Acumeet's digital strategy across paid, owned, and earned channels.Run targeted campaigns on LinkedIn, Google Ads, Meta, and programmatic channels .Optimize acquisition and retargeting funnels to drive product demos , free trials , and pipeline pipeline contribution .Manage website SEO, CRO, analytics (GA4), and landing page performance.Implement and optimize marketing automation flows for SDR/AE handoff.2. Content LeadershipOwn the Acumeet content calendar across all formats:BlogsWhitepapersProduct explainersCase studiesWebinar scriptsIndustry reportsEmail sequencesProduce compliance-aligned content that resonates with enterprise personas (CIO, CTO, COO, Head of Compliance, IT Governance, PMOs).Translate technical capabilities (Azure OpenAI, on-prem deployment, AI models, security posture) into compelling messaging.3. Offline Marketing & EventsPlan and execute Acumeet representation at:Industry conferencesCIO roundtablesBreakfast meetingsPartner roadshows (Microsoft, Huawei, MTN, etc.)Exhibitions and product demosManage offline brand assets: banners, brochures, signage, corporate gifts.Work with the sales team to ensure event ROI and lead capture follow-up.4. Brand & Product PositioningMaintain Acumeet's brand identity, tone, and competitive positioning.Collaborate with product & engineering to simplify technical concepts into product marketing stories.Develop persona-based messaging for:Financial ServicesHealthcareGovernmentTelecomProfessional ServicesEnsure messaging aligns with Acumeet's compliance commitments (SOC 2, ISO 27001, GDPR, HIPAA).5. Analytics & ReportingBuild dashboards for:MQLs, SQLs, pipeline contributionCost per acquisition (CPA)MQL → Demo ConversionCampaign ROIOrganic website growthPresent monthly reports to management with insights and recommendations.Key Performance Indicators (KPIs)Pipeline & Growth KPIs150–200 MQLs per month (target by Month 6)15–20% MQL → Demo conversion rate10% Monthly increase in website trafficBrand Awareness KPIs4–6 high-value content assets per month5% average social engagement rateGrowth in LinkedIn followers (Acumeet + leadership team enablement content)Event KPIMinimum 40–60 qualified leads/eventPost-event demo conversion rate > 20%Product Content KPIs2 case studies per quarter1 industry-specific whitepaper per quarterBi-weekly product/AI explainer contentQualificationsBachelor's in Marketing, Communications, Business, or related fields.4–7 years experience in B2B SaaS or Tech marketing .Experience marketing AI products, SaaS tools, or Microsoft ecosystem solutions .Hands-on experience with campaigns targeting enterprise buyers.Strong expertise in digital channels (SEO, SEM, LinkedIn Ads).Ability to translate technical concepts (AI, LLMs, cloud, compliance) into simple, compelling content.Experience managing offline events and B2B activations .Excellent writing, storytelling, and communication skills.Comfortable working cross-functionally with Sales, Product, and Engineering teams.Preferred SkillsFamiliarity with Azure OpenAI, Microsoft 365, or enterprise AI tools.Experience in regulated industries (FSI, Telecom, Healthcare, Government).Understanding of compliance frameworks (ISO 27001, SOC2, HIPAA, GDPR).Experience working with SDR teams, building nurture flows and sales enablement content.Graphic design or video editing skills (Canva, Adobe).What We OfferCompetitive salary + performance bonusesStock/equity consideration for future leadership rolesOpportunity to shape the growth of a global AI productWork with a visionary team building Africa's leading enterprise AI assistantProfessional development in AI, Product Marketing, and Enterprise GTM strategies