Digital Marketing Executive

Company Description

Cruxstone Development & Investment Ltd. is a leading Metropolitan Real Estate Development and Management firm. The company is dedicated to delivering high-quality real estate solutions, focusing on innovation and customer satisfaction. Our projects range from residential to commercial properties, aiming to enhance city living experiences. With a core value of excellence, Cruxstone seeks to create sustainable developments that meet the needs of modern urban lifestyles.

Role Description

The Performance Growth Digital Marketing Executive will lead the strategy, execution, and optimization of all digital marketing initiatives aimed at driving measurable growth across brand awareness, lead generation, customer acquisition, and revenue performance.This role blends data-driven performance marketing with creative growth strategies, ensuring that every campaign delivers measurable ROI, scalability, and brand impact.The ideal candidate is both analytical and creative, capable of designing growth funnels, managing paid campaigns, analyzing performance data, and optimizing digital touchpoints across platforms.

Key Responsibilities

1. Strategy & Planning

• Develop and execute a holistic digital growth strategy aligned with company objectives and sales targets.

• Design and manage full-funnel marketing campaigns, from awareness to conversion and retention.

• Define key performance indicators (KPIs), growth metrics, and ROI benchmarks for all campaigns.

• Conduct competitive analysis and audience research to identify emerging trends and opportunities.

1. Performance Marketing

• Manage and optimize paid media campaigns across Facebook, Instagram, Google Ads, LinkedIn, YouTube, and other relevant platforms.

• Plan and allocate ad budgets efficiently for maximum reach and conversion.
• Lead A/B testing, ad optimization, retargeting, and lookalike audience

campaigns.

• Track daily, weekly, and monthly campaign performance using analytics tools (Google Analytics, Meta Ads Manager, etc.).

1. Content & Creative Supervision

• Oversee digital content creation (videos, graphics, ad copies, blogs, landing pages) to ensure brand consistency and conversion alignment.

• Collaborate with design and video teams to produce high-performing creative assets for campaigns.

• Ensure that all content aligns with brand tone, luxury positioning (where applicable), and campaign objectives.

1. Lead Generation & Funnel Optimization

• Design and implement lead generation campaigns that deliver qualified, sales-ready leads.

• Build and optimize marketing automation funnels using CRM and email tools (e.g., HubSpot, Mailchimp, Aweber, Zoho).

• Monitor lead quality, cost per acquisition (CPA), and conversion rates at every stage of the funnel.

1. Analytics, Reporting & Growth Insights

• Monitor all digital channels and prepare data-driven performance reports with actionable insights.

• Analyze metrics such as CTR, CPC, CPM, ROI, and CLV (Customer Lifetime Value).

• Present monthly growth reports with strategic recommendations for improvement.

• Utilize analytics to refine targeting, messaging, and creative direction.

1. SEO, Web & Conversion Optimization

• Drive organic growth through SEO strategy, including on-page, off-page, and technical optimization.

• Collaborate with web developers to ensure fast, conversion-friendly landing pages.

• Implement CRO (Conversion Rate Optimization) best practices to enhance user experience and maximize ROI.

Qualifications & Experience

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• Minimum of 5–7 years of experience in digital or performance marketing,

preferably in real estate, luxury, or investment sectors.

• Proven track record of executing high-performing campaigns across multiple platforms.

• Strong understanding of growth marketing funnels, digital analytics, and ad optimization.

• Proficiency in tools such as Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, HubSpot, or similar platforms.

• Experience managing creative production (video, content, landing pages).

• Excellent analytical, communication, and leadership skills.