Marketing and Brand Strategy Manager

3 days ago

Lagos, Lagos, Nigeria Work In Nigeria Recruitment Agency Full time
Work in Nigeria Recruitment Agency
Creative & Design

Lagos Full Time

Retail, Fashion & FMCG NGN 150, ,000

Job Summary

A creative and marketing manager sets the overall creative vision for projects and brands, leading design and marketing teams to produce compelling assets like advertisements, campaigns, and products.

  • Minimum Qualification : Degree
  • Experience Level : Mid level
  • Experience Length : 3 years
Job Description/Requirements

Responsibilities:

  • Set specific marketing goals
  • Design and implement marketing strategies aligned with business targets
  • Develop digital campaigns to increase web traffic
  • Analyze sales and marketing metrics
  • Establishing expectations and guidelines for the company's voice to guide all marketing collateral and information across channels
  • Analyzing data and trends related to branding
  • Checking for branding consistency in all interactions
  • Presenting branding information to clients or managers
  • Meeting with clients to discuss their goals for an upcoming marketing campaign
  • Coordinating goals with department heads responsible for enacting a marketing strategy
  • Developing marketing strategies that dictate the core methods of achieving the company's goals
  • Creating documentation and project briefs about marketing initiatives
  • Monitoring the progress of marketing media throughout development
  • Tracking results of marketing strategies
  • Adjusting or ending marketing strategies if results are not meeting expectations

Requirements:

  • Minimum of 3 years of work experience as a creative strategist or Marketing manager
  • Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
  • In-depth knowledge of CRM software and Content Management Systems
  • Familiarity with SEO/SEM and Google Analytics
  • Understanding of web design
  • Excellent communication skills (verbal and written)
  • Comfort with technology, including spreadsheets, presentation software and content management systems
  • Understanding of marketing principles and strategies
  • Public speaking skills, with the ability to lead presentations and meetings
  • Excellent research skills
  • Creativity and strategic thinking
  • Leadership skills and the ability to take charge

Location: Lekki

Remuneration: NGN 250,000 monthly

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