Business Development Manager

2 days ago

Lagos, Lagos, Nigeria UNI-MEDICAL® Full time

Job Description

Job Title:
Business Development Manager (BDM)

Location:
Lagos (Including southwest region)

Reports To
: Business Manager/Head of Business – IVD

Department: In-Vitro Diagnostics (IVD)

Role Type:
Full-Time

Role Purpose

The Business Development Manager (BDM) will be responsible for driving sales growth, building strong relationships with key stakeholders, and expanding Uni-medical's IVD footprint in their designated region. This role focuses on promoting and selling immunoassay, chemistry, hematology, and molecular diagnostics solutions, securing strategic partnerships, and ensuring customer satisfaction.

Key Responsibilities

Sales & Revenue Growth


• Achieve monthly, quarterly, and annual sales targets for IVD equipment and reagents.


• Drive reagent rental, outright equipment sales, and service contract opportunities.


• Develop and implement sales strategies tailored to hospitals, diagnostic centers, government accounts, and private labs in the region.

Market Development


• Identify and develop new business opportunities with hospitals, private diagnostic centers, and government agencies.


• Expand Uni-medical's presence in tenders, Public-Private Partnerships (PPP), and institutional accounts.


• Conduct market intelligence and competitor analysis to shape winning strategies.

Client Relationship Management


• Establish and maintain relationships with key decision-makers (Medical Directors, Lab Managers, Procurement Heads, and Ministry of Health officials).


• Act as the primary contact for assigned clients, ensuring excellent customer experience.


• Collaborate with application specialists and service engineers to ensure client satisfaction post-installation.

Product Promotion & Awareness


• Conduct product presentations, demonstrations, and scientific workshops.


• Position Snibe, Abbott, Agappe, Sysmex, and Cepheid products as preferred solutions in the region.


• Collaborate with Uni-medical marketing department for targeted campaigns and regional exhibitions.

Partnerships & Tenders


• Track and engage in federal and state government tenders relevant to IVD products.


• Develop proposals for PPP models with hospitals and government institutions.

Reporting & Performance Tracking


• Maintain accurate sales pipelines, forecasts, and customer databases.


• Submit weekly and monthly reports on sales performance, opportunities, and competitor activities.


• Work closely with the Business Manager & Head of Business – IVD to align regional execution with national strategy.

Qualifications & Skills


• Bachelor's degree in Science (Biochemistry, Microbiology, Medical Laboratory Science, Genetics, Biotechnology, etc.) or related fields.


• MBA, M.Sc. or advanced business qualification (added advantage).


• Minimum of 5 years' experience in IVD/medical diagnostics sales & business development.


• Proven track record of achieving sales targets in the healthcare/diagnostics industry.


• Strong network & relationship with hospitals, diagnostic centers, and government institutions.


• Excellent negotiation, communication, and presentation skills.


• Ability to work independently and manage regional sales territory.


• Proficiency in CRM tools, MS Office, and sales reporting.

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