Business Strategy and Marketing Manager

2 days ago

Omorinre Johnson Street Lekki Phase I Lagos Nigeria FleetPartners Leasing Limited Full time ₦1,500,000 - ₦3,000,000 per year
Company Description

FleetPartners is a transport networking platform that drives efficient and cost-effective transport solutions to corporate markets across Africa. We aggregate vehicle owners, drivers, workshops, corporate and retail commuters through our peer-to-peer long and short term vehicle rentals and fleet management framework.

Job Description

Responsibilities:

•   Develop growth and development plans for the organization; articulate products and service offerings and key benefits.

•    Develop marketing strategy for the business in line with the business vision and objectives.

•    Develop and deliver appropriate field sales enablement tools.

•    Develop, establish and maintain marketing strategies to meet organizational objectives and drive business growth.

•    Demonstrate effective management of the marketing, advertising and promotional activities of the organization.

•    Conduct market surveys on current and new service concepts.

•    Develop partner networks and strategic partnerships using method driven approaches and processes to drive results through these partnerships.

•    Coordinate the management of ongoing relationships with existing partners and leverage those relationships to drive business growth.

•    Conceptualize new strategic initiatives that could be built around or benefit from corporate, commercial, government, bilateral organizations or other partnerships.

•    Develop systems and procedures in support of the identification, engagement and development of strategic partnerships.
 

Qualifications

Requirements

•    Experience in Marketing is a fundamental prerequisite.

•    Previous Managerial experience is compulsory.

•    Proven ability to develop marketing strategies and effectively communicate recommendations to executive management.

•    In-depth understanding of the company's current products and future concepts.

•    Experience in identifying target audiences and devising campaigns that engage, inform and motivate them.

•    Up-to-date with latest trends and marketing best practices 

•    Excellent understanding of the full marketing mix 

•    Excellent written and verbal communication skills 

•    Ability to think creatively and innovatively 

 Qualification

•    A minimum of first degree in related field with at least eight years experience in relevant and related field.

•    Tech Savvy.

•    Excellent communication, leadership and negotiation skills.

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