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Growth Lead

3 weeks ago

Lagos, Lagos, Nigeria SwiftVia Full time

SwiftVia is transforming logistics through a tech-driven platform designed for both businesses and individuals. Our solution connects users to nearby riders for fast, reliable deliveries while offering businesses a powerful dashboard for tracking deliveries, managing riders, and handling operations. Our mission is to streamline last-mile logistics across Africa through innovation, transparency, and efficiency.

Role Overview

We are hiring a Growth Lead to drive user acquisition, customer onboarding, market penetration, and growth experiments across our product ecosystem. This role is hands-on and suited to someone who thrives in scrappy early-stage environments.

You will work closely with the founding team to accelerate traction, test growth loops, convert businesses, and drive demand across our B2B products.

This is an early-team role and is compensated primarily via equity until revenue milestones are reached.

Responsibilities

  • Lead initiatives to grow our B2B user base through outreach, onboarding, and conversion optimization.
  • Run experiments across activation, referrals, and retention
  • Conduct outreach to businesses and onboarding
  • Analyze data to drive product and marketing decisions
  • Execute campaigns required to scale users, orders, and partners
  • Collaborate with product, sales, and engineering on growth initiatives
  • Drive nationwide adoption
  • Drive campaigns that convert interest into signups, orders, or partnership leads
  • Track and optimise KPIs, building repeatable growth loops
  • Build a predictable inbound pipeline for businesses and riders

Qualifications

  • Strong data-driven and analytical decision-making
  • Experience with tech products, SaaS, or logistics is a plus
  • Comfortable executing experiments, not just strategy
  • Growth hacking, performance marketing, or sales experience
  • Excellent communication and leadership potential
  • Ability to work in a fast-moving startup environment

Requirements

  • 5–7+ years experience in marketing, growth, or product marketing (B2B)
  • Proven record scaling a tech product
  • Strong copywriting, funnel building, email automation, and digital ads expertise
  • Ability to coordinate across engineering, product, and operations
  • Fast-paced startup mindset
  • Strong analytical and data-first approach

Compensation & Equity

  • 7% equity vested over 4 years & 1-year cliff.
  • Monthly salary begins once SwiftVia reaches $1,000 MRR for two consecutive months or secures funding.

Why Join?

  • Early ownership in a startup with great potential.
  • Become a part of the founding team.
  • Build a category-defining product in African logistics.
  • High autonomy + impactful role.

Job Type: Full-time

Application Question(s):

  • We must fill this position urgently. Can you start immediately?
  • Do you love speaking to customers?

Experience:

  • marketing: 5 years (Required)